{"id":9924,"date":"2024-02-14T11:59:17","date_gmt":"2024-02-14T11:59:17","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=9924"},"modified":"2026-02-04T15:28:43","modified_gmt":"2026-02-04T15:28:43","slug":"product-scoring-in-pmax-and-more-trends-2024","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/product-scoring-in-pmax-and-more-trends-2024\/","title":{"rendered":"Product scoring in PMax &amp; more digital ads trends in 2024"},"content":{"rendered":"\n<p>If you thought 2023 was a roller coaster ride for online retail, you ain&#8217;t seen nothing yet.&nbsp;2024 brings a new set of challenges, but also even more profitable opportunities for online retailers. In fact, we covered more than two dozen of these emerging digital advertising trends and stats in our recent webinar: <strong>A CMO&#8217;s guide to what&#8217;s IN and what&#8217;s OUT in 2024 ecommerce. <\/strong><\/p>\n\n\n\n<p>That said, we\u2019ve talked about 3 digital advertising trends in particular that we feel you should be paying attention to in the coming months. Number 2 will probably blow your mind, if you don&#8217;t mind me being a little click-bait-y here.<br><br>Diving into these trends, it&#8217;s clear we&#8217;re moving towards a more sophisticated approach in digital marketing. With automation at the steering wheel and the increased intransparencies of paid search platforms, it&#8217;s high time for marketers to fully embrace ecommerce&#8217;s new normal. <\/p>\n\n\n\n<p>So without further ado, let&#8217;s break down these trends&#8230;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/product-scoring-in-pmax-and-more-trends-2024\/#good-bye-roas-hello-blended-metrics\" >Good-bye ROAS,  hello Blended Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/product-scoring-in-pmax-and-more-trends-2024\/#product-scoring-in-pmax-in-multiple-dimensions\" >Product scoring in PMax  in multiple dimensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/product-scoring-in-pmax-and-more-trends-2024\/#all-roads-lead-to-pmax\" >All roads lead to PMax<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/product-scoring-in-pmax-and-more-trends-2024\/#what-does-this-all-mean\" >What does  this all mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/product-scoring-in-pmax-and-more-trends-2024\/#leveraging-these-paid-ads-trends\" >Leveraging these  paid ads trends<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-good-bye-roas-hello-blended-metrics\"><span class=\"ez-toc-section\" id=\"good-bye-roas-hello-blended-metrics\"><\/span>Good-bye ROAS, <br>hello Blended Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re a regular reader of our blog, you&#8217;re probably familiar with our cautious approach to <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/roas-alternatives-order-profit-clv\/\" target=\"_blank\" rel=\"noreferrer noopener\">return on ad spend (ROAS)<\/a>. It&#8217;s not that ROAS lacks value, because it does. The issue is its narrow focus on immediate returns. Which can obscure the broader, more complex picture of marketing&#8217;s impact on brand growth and customer engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are Blended Metrics?<\/h3>\n\n\n\n<p>In recent months, we&#8217;ve seen a significant shift in ecommerce towards blended metrics. In fact, it\u2019s been such a hot topic of discussion among online retailers that we\u2019ve covered it before in our <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/hot-questions-about-pmax-campaigns-vs-shopping\/#tips-for-measuring-pmax-incrementality\" target=\"_blank\" rel=\"noreferrer noopener\">Hot PMax questions Q&amp;A session<\/a>. So make sure to give this one a read as well!<\/p>\n\n\n\n<p>To sum it up, blended metrics are comprehensive metrics that <strong>aggregate data across multiple marketing channels and customer touch points<\/strong>. They provide a more holistic view of marketing effectiveness and business performance. Above all else, they are a great way to <strong>measure the incrementality of your PMax campaigns<\/strong>. Especially compared to the narrow focus of classic ROAS on immediate returns.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Efficiency Ratio (MER)<\/h3>\n\n\n\n<p><strong>MER<\/strong> offers a broader perspective on marketing efficiency by evaluating the total revenue generated in relation to the overall marketing expenditure across various channels. Unlike standard ROAS, which often focuses on the return from individual campaigns or platforms, MER aims to <strong>aggregate data to provide a holistic view of marketing performance<\/strong>.<\/p>\n\n\n\n<p><strong>For instance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Let&#8217;s say a retailer spends <strong>$2,000 on Google Ads<\/strong> and <strong>$3,000 on Meta Ads<\/strong>.<\/li>\n\n\n\n<li>These combined marketing efforts lead to <strong>total sales of $10,000<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>In this scenario, the MER would be calculated by dividing the total sales by the total marketing spend <strong>across both channels:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total Spend: $2,000 (Google Ads) + $3,000 (Meta Ads) = $5,000<\/li>\n\n\n\n<li>Total Sales: $10,000<\/li>\n<\/ul>\n\n\n\n<p><strong>MER Calculation: <\/strong>$10,000 (Total Sales) \/ $5,000 (Total Spend) = <strong>2<\/strong><\/p>\n\n\n\n<p><strong>This results in an MER of 2<\/strong>, indicating that for every dollar spent on marketing across Google and Meta Ads, the retailer generates two dollars in sales. This highlights that the performance of the entire marketing mix is considered, rather than <strong>evaluating channels in isolation<\/strong>.<\/p>\n\n\n\n<p>Now, while this all sounds pretty good, it should be mentioned that we take MER with a grain of salt, as its broad evaluation leaves a lot of space for errors. There are, however, a lot of smart people who swear by it. Particularly businesses with a significant investments across various channels. As it\u2019s designed to test your entire marketing portfolio and uses comprehensive simulations to draw conclusions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-media-mix-modelling-mmm\">Media Mix Modelling (MMM)<\/h3>\n\n\n\n<p>Similarly, <strong>MMM&#8217;s holistic approach<\/strong> to analyzing the effectiveness of different marketing channels and strategies. It takes external factors such as <strong>seasonality and economic conditions<\/strong> into account. This analysis helps marketers understand which marketing efforts are driving sales and how external factors <strong>affect consumer behavior<\/strong>, allowing retailers to allocate their marketing budget more effectively.&nbsp;<\/p>\n\n\n\n<p>Relying solely on MMM can be a double-edged sword, as it\u2019s heavily based on historical data. Which might not accurately predict future market behavior. However: <strong>accompanying MMM with MER<\/strong> can give you quite an impressive overview on the effectiveness of your paid ads campaigns.<\/p>\n\n\n\n<p>The move toward blended metrics reflects a growing recognition of the <strong>limitations of siloed metrics<\/strong> among online retailers. As well as the need for a more integrated approach to marketing analytics. Blended analytics offer a more holistic, all-encompassing perspective on market dynamics that ROAS alone just can\u2019t measure up to.<\/p>\n\n\n\n<div class=\"cta-row-box-bluesolid\">\n<img decoding=\"async\" src=\"https:\/\/a.storyblok.com\/f\/42081\/436x124\/671fa88358\/epmax-viz-2.png\" alt=\"Enhanced PMax Icon\" \/>\n<h3 class=\"cta-row-title\">See how we take back control of <br class=\"d-none d-md-block\"><b>Performance Max campaigns<\/b><\/h3>\n<a class=\"btn btn-gold-cta\" href=\"https:\/\/smarter-ecommerce.com\/en\/enhanced-performance-max\/\" target=\"_blank\" rel=\"noopener\">Learn more <i class=\"fa fa-angle-right\"><\/i><\/a><\/div>\n<div id=\"product-scoring\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"multidimensional-product-scoring\"><span class=\"ez-toc-section\" id=\"product-scoring-in-pmax-in-multiple-dimensions\"><\/span>Product scoring in PMax <br>in multiple dimensions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another thing we see facing changes in 2024 is what we like to call <strong>simple product scoring<\/strong>. Paid ads platforms like Google\u2019s PMax score products by mainly focusing on the \u201cHeroes and Zombies\u201d or \u201cBleeders and Leaders\u201d in the retailers\u2019 extensive catalogs. <\/p>\n\n\n\n<p>The <strong>issue<\/strong> with this approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redundant optimization: <\/strong>Google already optimizes for volume and efficiency.<br><\/li>\n\n\n\n<li><strong>Dependence on historical data:<\/strong> Lacks predictive capabilities since it&#8217;s based on past performance, which is problematic for products without historical data and makes evaluating underperformers (zombies) difficult.<br><\/li>\n\n\n\n<li><strong>Arbitrary thresholds:<\/strong> The process of setting benchmarks for what&#8217;s considered &#8216;good&#8217; or &#8216;bad&#8217; performance is not clear-cut, often feeling like guesswork.<br><\/li>\n\n\n\n<li><strong>Correlation issue: <\/strong>Volume and efficiency metrics tend to be closely linked to begin with. This means this framework is not even two-dimensional, but rather 1.5-dimensional at best.<br><\/li>\n\n\n\n<li><strong>Overlooked data: <\/strong>Fails to account for other crucial factors that could indicate a product&#8217;s potential value to the business or its appeal to consumers.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case in point:<\/strong> paid ads platforms disregard a wider spectrum of products that have a high chance to convert. The \u201cunsung heroes\u201d hidden in the retailers product mix, if you will.<\/p>\n\n\n\n<p>Examples of such products could be the less prominently featured items that cater to niche markets or specific customer needs, seasonal products that gain relevance during certain times of the year, and emerging trends that haven&#8217;t yet reached mainstream popularity. These products may <strong>not have the high volume sales<\/strong> of top performers but <strong>can offer significant conversion potential and profitability<\/strong> when targeted to the right audience.<br><br>Now, there is a way to score products beyond just looking at volume and efficiency. One that also factors in profit margin and stock levels to give you a <strong>more complete overview<\/strong> of your catalog\u2019s potential impact.<br><br><strong>We call it: <em>n<\/em>-dimensional product scoring. <\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-but-what-s-n-dimensional-product-scoring-exactly\">But what\u2019s <em>n<\/em>-dimensional product scoring exactly?<\/h3>\n\n\n\n<p>Moving to <em>n<\/em>-dimensional, or rather multi-dimensional product scoring is a big step up from the old ways of just looking at sales numbers or how cost-effective products are. Now, we&#8217;re looking at <strong>everything<\/strong>\u2014how much profit a product makes, how many we have in stock, what the competition is doing, and more. Essentially, it&#8217;s a way to evaluate products by looking at many different factors, not just one or two. This method examines things like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profit margin: <\/strong>How much money a product makes.<\/li>\n\n\n\n<li><strong>Stock levels:<\/strong> How many are in stock.<\/li>\n\n\n\n<li><strong>Competitive pricing:<\/strong> How it stacks up against competitors.<\/li>\n\n\n\n<li><strong>Volume: <\/strong>How many are sold.<\/li>\n\n\n\n<li><strong>Efficiency:<\/strong> How cost-effective they are.<\/li>\n<\/ul>\n\n\n\n<p>Say you&#8217;re selling sports shoes. Traditional scoring might only show you how many shoes you&#8217;ve sold. Multi-dimensional scoring would tell you which shoes are high-margin winners, which ones are selling fast, and which ones face stiff competition.<\/p>\n\n\n\n<p><em>n<\/em>-dimensional product scoring ensures you&#8217;re <strong>not just throwing money at every product<\/strong> but investing wisely in those with <strong>real potential<\/strong>. It&#8217;s about being smart with your budget and ensuring you&#8217;re reaching the right audience with the right products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.14.46-1024x302.png\" alt=\"paid ads trend 2: n-dimensional product scoring\" class=\"wp-image-9930\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.14.46-1024x302.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.14.46-300x88.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.14.46-1536x453.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.14.46-2048x604.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">But as so often, there\u2019s a catch \u2026<\/h3>\n\n\n\n<p>The complexity of handling vast amounts of data is overwhelming. It is certainly <strong>more than a human brain can comprehend<\/strong> &#8211; crunching all the numbers and amounts of data required to properly score products within multiple dimensions is impossible. This is where <strong>specialized technology <\/strong>becomes the new baseline. To help you navigate this, we\u2019ve analyzed the <strong><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/the-2026-e-commerce-stack-top-5-pmax-product-segmentation-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 best product segmentation &amp; scoring platforms for Performance Max<\/a><\/strong> that can turn your business data into actionable campaign steering.<\/p>\n\n\n\n<p>Like written above, PMax&#8217;s 2-dimensional product scoring&nbsp;approach focuses solely on volume and efficiency. Our software solution, by contrast, is <strong>designed to accompany PMax\u2019s shortcomings<\/strong> by filling the gap with broader business data, from profit margin to stock levels and seasonality. This way, retailers gain complete control over their scoring methodology with the necessary tools to effectively <strong>score products across multiple dimensions<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-all-roads-lead-to-pmax\"><span class=\"ez-toc-section\" id=\"all-roads-lead-to-pmax\"><\/span>All roads lead to PMax<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>This is the big one.<\/strong> The paid ads trend that&#8217;s going to last. Like it or not. Google&#8217;s Performance Max is the digital advertising powerhouse that&#8217;s <strong>here to stay.<\/strong> And yes, it&#8217;s only getting bigger. It&#8217;s the all-in-one solution that advertisers love to hate &#8211; and often for good reason. Its highly automated approach to ad delivery takes away any semblance of control marketers once had over their paid search ads. But despite marketers&#8217; legitimate complaints, it&#8217;s like the more you fight it, the stronger it gets. <a href=\"https:\/\/www.searchenginejournal.com\/performance-max-campaigns-driving-growth-in-google-ads-revenue\/448299\/\" target=\"_blank\" rel=\"noreferrer noopener\">Even if it eats your brand search for breakfast<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PMax this, PMax that<\/h3>\n\n\n\n<p>Remember Smart Shopping? Google&#8217;s once highly praised precursor to PMax? <strong>Gone!<\/strong> Local campaigns? <strong>Absorbed! <\/strong>Display ads and dynamic search? Sorry, they too are <strong>on their way out<\/strong>. Google&#8217;s PMax is the new advertising platform hatching inside all the old advertising platforms. So get ready for a bumpy ride.<\/p>\n\n\n\n<p>But it&#8217;s not just Google. Microsoft has introduced its very own &#8220;Performance Max&#8221; platform, and with <strong>Bing&#8217;s impressive traction<\/strong>, expect to hear more and more about it in the not-too-distant future. Then there are platforms like TikTok, Meta and Amazon, all with their own all-in-one campaign solutions. The move towards these <strong>highly automated &#8220;black box&#8221; campaigns<\/strong> signals a dramatic shift in advertising, where simplicity and AI-driven efficiency are paramount, albeit at the expense of granular control and transparency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regaining control ain\u2019t easy \u2026 but it\u2019s possible<\/h3>\n\n\n\n<p>By managing and analyzing data from more than 3,000 PMax campaigns, we at smec know the pros and cons of these &#8220;black box&#8221; campaigns all too well. To navigate this new terrain and take back control for online retailers, our model integrates <strong>superior data from 1st, 2nd and 3rd parties<\/strong> to add new layers of transparency and manageability to PMax\u2019s algorithms.<\/p>\n\n\n\n<p>By integrating data-driven insights into product performance, strategic importance, and stock levels, online retailers can <strong>add a layer of specificity and relevance<\/strong> that can shed some light on PMax\u2019s black box. This strategy ensures that advertising efforts are not only aligned with the retailer&#8217;s specific goals but also adapt to the <strong>nuanced demands of their product range<\/strong>, making campaigns more effective and attuned to the retailers\u2019 unique market positions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.26.52-1024x448.png\" alt=\"Paid ads trend 3: All roads lead to PMax\" class=\"wp-image-9932\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.26.52-1024x448.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.26.52-300x131.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.26.52-1536x672.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-at-10.26.52-2048x896.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-this-all-mean\"><span class=\"ez-toc-section\" id=\"what-does-this-all-mean\"><\/span>What does <br>this all mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If there&#8217;s a <strong>common thread<\/strong> running through these digital advertising trends, it&#8217;s the emerging importance of comprehensive, holistic solutions that provide broader insights across multiple channels. Often with the help of AI. AI is not a digital advertising trend that&#8217;s going away. AI automation is a <strong>significant and lasting change<\/strong> in the field of online marketing. It&#8217;s a powerful tool that online marketers are smart to adapt to in order to stay competitive and vigilant in the ever-evolving realm of ecommerce.&nbsp;<\/p>\n\n\n\n<p>But one factor that&#8217;s definitely not going away anytime soon is the <strong>necessary prevalence of human input<\/strong>. AI is amazing at crunching big numbers and condensing massive amounts of data. It&#8217;s certainly doing a more efficient job than any human ever could. But to do this, <strong>it needs those data sources and numbers in the first place<\/strong>, and that&#8217;s only possible with the guiding hand of marketers feeding the algorithms with <strong>superior data.<\/strong>&nbsp;<\/p>\n\n\n\n<p>From the emerging importance of blended metrics, to multidimensional product scoring, to harnessing the vast potential of PMax to stay competitive. These digital advertising trends are all about <strong>blending AI efficiency with human intuition. <\/strong>Shameless plug ahead: that&#8217;s what we specialize in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-these-paid-ads-trends\"><span class=\"ez-toc-section\" id=\"leveraging-these-paid-ads-trends\"><\/span>Leveraging these <br>paid ads trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To make the most of these trends, it&#8217;s good to have a partner on your side that&#8217;s well-equipped to deal with the <strong>rapid changes in ecommerce<\/strong> efficiently. If you need help incorporating these trends into your ecommerce strategies, or if you&#8217;re struggling to get the most out of your paid search campaigns, give us a call.<\/p>\n\n\n\n<p>Our PPC experts will be happy to take a look at your current setup, show you how to get the most out of your campaigns, and help you take advantage and r<strong>egain control of your paid ads campaigns.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-937ffba9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/smarter-ecommerce.com\/en\/demo\/\">Let&#8217;s talk!<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-watch-now-a-guide-to-2024-s-digital-advertising-trends\">Watch now: A guide to 2024&#8217;s digital advertising trends<\/h3>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"lyte-wrapper\" style=\"width:853px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_8HF27Tjm4po\"><div id=\"lyte_8HF27Tjm4po\" data-src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2F8HF27Tjm4po%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/8HF27Tjm4po\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8HF27Tjm4po%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"853\" height=\"460\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px;\"><\/div><figcaption><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>If you thought 2023 was a roller coaster ride for online retail, you ain\u2019t seen nothing yet. Read on to learn the 3 digital ads trends that will bring even more profitable opportunities for online retailers in 2024. <\/p>\n","protected":false},"author":91,"featured_media":9971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479,435],"tags":[699,95,104,476,700,695,232,698,279,296],"class_list":["post-9924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-adwords-automation","tag-cmo","tag-display-advertising","tag-ecommerce","tag-google-ads","tag-online-retail","tag-performance-max","tag-ppc","tag-premier-partner","tag-search-advertising","tag-shopping-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product scoring in PMax &amp; more digital ads trends in 2024<\/title>\n<meta name=\"description\" content=\"What is product scoring in PMax? 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