{"id":22,"name":"Mike Ryan","url":"","description":"Based in Austria and originally from Boston, Mike Ryan is the Head of Ecommerce Insights at Smarter Ecommerce (smec) with over ten years of experience in retail and PPC landscape. With a robust background spanning retail operations, product management, and digital ads, Mike leverages his multidisciplinary expertise to drive data-informed strategies that help online retailers optimize their performance in an increasingly competitive market.\r\n[linebreak]\r\nAs a seasoned content creator and thought leader, Mike is the force behind the popular \"Growing Ecommerce\" podcast, where he discusses industry trends, performance marketing tactics, and the evolving dynamics of digital advertising. His deep analytical approach\u2014whether it\u2019s dissecting Performance Max campaigns or refining profit-based bidding strategies\u2014has earned him recognition among peers and in leading industry publications. 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