{"id":24,"name":"Irene Ehrengruber","url":"","description":"With over seven years of experience in digital marketing, Irene Ehrengruber was a leading force at Smarter Ecommerce (smec), where she served as Teamlead Solution Engineering. Renowned for her deep performance marketing expertise in PPC & campaign optimization, Irene empowers online retailers to harness the full potential of SEA campaigns and other data-driven advertising strategies.[linebreak]\r\nHer ability to translate complex data into clear, actionable insights is showcased in her well-regarded guides\u2014such as \"PMax in 2025: The Ultimate Campaign Optimization Guide\"\u2014which demystify advanced concepts and provide practical solutions for marketers. 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