Benchmarks & Best Practices: Insights from 500+ Google Ads accounts (EN)

Has the Big Data hype left you disappointed with a lack of concrete takeaways?

In his session at the SMX Munich on April 2, Christian presented a thorough and detailed report of the current status of paid search, taking you inside specific accounts and showing you real-world examples of what works and what’s really going on with Google Ads in 2019. The report is based on aggregated and analyzed PPC data for a guided tour of critical metrics and unseen trends – a ton of data, reduced to only the sharpest insights.

Speaker: Christian Scharmüller (


Moderation: Dominique Seppelt (