Futterplatz

This top pet supply retailer tried numerous bid management tools — but only Whoop! delivered, with +14.8% conversions at -21.6% CPA.

Futterplatz.de is one of the leading online shops for animal food and pet supplies in Germany. Challenges they had to fight included time-consuming daily validation of all products, not enough time for manual bid adjustments and an almost impossible collection and analysis of key performance indicators due to an ambiguous representation.

How could those challenges be solved?
What are the results for Futterplatz.de due to the implementation of Whoop! ?

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