This top pet supply retailer tried numerous bid management tools — but only Whoop! delivered, with +14.8% conversions at -21.6% CPA.

Futterplatz.de is one of the leading online shops for animal food and pet supplies in Germany. Challenges they had to fight included time-consuming daily validation of all products, not enough time for manual bid adjustments and an almost impossible collection and analysis of key performance indicators due to an ambiguous representation.

• How could those challenges be solved?
• What are the results for Futterplatz.de due to the implementation of Whoop! ?