smec Market Observer
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This top pet supply retailer tried numerous bid management tools — but only Whoop! delivered, with +14.8% conversions at -21.6% CPA. is one of the leading online shops for animal food and pet supplies in Germany. Challenges they had to fight included time-consuming daily validation of all products, not enough time for manual bid adjustments and an almost impossible collection and analysis of key performance indicators due to an ambiguous representation.

  • How could those challenges be solved?
  • What are the results for due to the implementation of Whoop! ?