kloeckner.i stands for the digitalization of a traditionally conservative industry – namely, the steel industry. While managing brand text ads is often achievable manually, text ad management efforts grow increasingly more intense the further into detail you go. For that reason, kloeckner.i’s marketing team made the decision to automate their Google Ads management (formerly AdWords):

• Automated creation of text ad elements directly from the data feed for all shop categories
• Implementation of RSLA campaigns and synonym keywords for precise audience targeting
• Implementation of business rules for detailed controllability