smec Market Observer
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LUISAVIAROMA has matched high culture with high conversions via Google Shopping & Whoop!, entering six new international markets with up to 160% more impressions.

LUISAVIAROMA is among the world’s most inspiring fashion success stories — with dazzling designs, alluring brand names, and a charming history. But reputation alone won’t crack a new international market: in Google Shopping and Whoop!, LVR found the right platform and the right tool to maximize their brand expansion and translate inspiration into practical results within a 6-month timeframe.

  • Using Whoop!, LVR revamped their local campaigns and accelerated their market entry in six new countries
  • In the US, LVR’s brand factor achieved a stiletto-level uplift of +160% impressions
  • Fashion is flux, and Whoop!’s machine learning approach is perfect for adapting LVR’s bids to trends & seasons