MIRA is a Mexico-based digital platform for trendsetting furniture and home décor. MIRA connects online consumers with the top furniture suppliers in Latin America, providing a diverse range of products at the best possible prices. They were challenged by the volume of bid changes required to be competitive and gain impression share, and also lacked the data needed to make intelligent bids on their fast-growing assortment.
- Using Whoop!, MIRA boosted conversions a remarkable 191%, and reduced their Cost per Acquisition by 62%
- MIRA’s impression share grew to about 88%, improving their search position by 51%
- Whoop!’s algorithm optimizes bids for data-scarce items, crucial because MIRA is always offering fresh style
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