Generating high profits to achieve sustainable growth is what retailers aim for. To exceed and stay ahead of the competition, it is necessary to focus on the right metrics – one of which is margin. Combined with automation, your data transforms into a powerful asset you can capitalise on.
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Optimising for profit based on a margin-based bidding approach allows you to spot opportunities early, allocate your budget where it matters and reap the benefits of pursuing the right strategy at the right time. Read on to learn how you get there!