Now is the season to strategise, capture new customers and shake up the game with highly effective marketing campaigns. As an ambitious retailer, your goal is to drive sales and boost revenue. Here you’ll find everything you need to know.
Understand ecommerce challenges and take opportunities to fuel your marketing strategies. Plus, get concrete action items for multiple online marketing channels to maximise your sales during the holiday rush.
This panel discusses profitability including supply & fulfillment, promotion timing & discounting, and the role of automation in marketing campaigns. Make sure to give it a listen and gear up for the intense shopping season.
Was the 2020 Black Friday performance in times of lockdowns as strong as expected? Were rosy predictions met? Check out the benchmark report and factor these insights in into your Black Friday 2021 planning.
Pro Tip for Black Friday & Cyber Monday:
Master digital growth by understanding developments in ad spend and performance.
Our smec Market Observer empowers you to succeed.
It provides you with highly valuable Google Ads performance data from different industries as well as
benchmark reports such as our latest Q3 2021 benchmark report for Google Ads.
Based on these insights, you can shape and tailor your marketing strategy to your needs, form better-informed decisions and outpace strong competitors – especially during the busy holiday shopping season ahead.
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