This article will provide you with everything you need for Black Friday – learn more about how to improve your customer experience and how to gather valuable data. In addition to that you will get tips for proper budgeting to stay efficient during the holiday season.
Mike Ryan, Product Manager Whoop!, has analyzed year-to-date data for hundreds of Ads accounts and wants to give you a quick look into the past, where we are now, and especially a perspective on what might be next.
Here is a neat checklist for you which you can use for your preparations. It covers general advice as well as Google Ads and Google Shopping topics – ready for you to download.
Pro Tip: Try out Orbiter’s free seasonal heatmap that helps PPC Marketers see at one glance how brands and product types performed during the weeks around Black Friday and Cyber Monday.
Marketers managing Google Shopping campaigns with Whoop! can translate these findings directly into ‘Advanced Bid Strategies’, pushing exactly those product groups that perform well on Black Friday — without having to create a new campaign.
Most importantly: it will only take them one click to remove or pause those strategies and to return to ‘business as usual’ once Black Friday (or Cyber Monday) is over.