PMax 2025: What’s next for your ecommerce strategy
Your one-stop-shop for EVERYTHING NEW with PMax in 2025
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PMax in 2025: New and improved?
Google’s Performance Max has come a long way since its launch. Once seen as “half-baked,” PMax has steadily rolled out new features over the past 18 months that promise greater control, deeper insights, and better performance for your Google Ads.
So: Has it truly become the all-in-one, set-it-and-forget-it solution Google promises?
The upgrades your Google Ads were waiting for!
Mike Ryan, an industry expert and trusted voice on digital advertising, will guide you through Performance Max’s most exciting new features. He’ll break down what’s working, what’s not, and what’s coming next in 2025.
In this exclusive webinar, you’ll learn how to make the most of “Performance Max 2.0:”
Advanced Goals: Everything you need to know about beta features like Profit Bidding, High-Value Customer Acquisition, and Customer Retention.
Smarter Reporting: Gain insights with new tools like Search Impression Share, YouTube Placements, and support for Conversions with Cart-Data APIs.
Enhanced Controls: Leverage Campaign-level Negative Keywords, Format-Level Brand Exclusions, and Device Signals.
PMax + Shopping: Learn how to harness updated integrations for better cross-campaign performance.
What’s next in 2025: A sneak peek at Price Benchmarks, Search Themes and advanced reporting tools like Repeat Purchases, Category Insights, and New Customer CAC.
… and much, much more!