Performance Max has taken center stage in the world of Google Ads over the past 18 months, drawing attention from marketers globally. It has disrupted the advertising landscape by offering increased automation while reducing advertiser control. PMax has sparked curiosity, ignited meaningful discussions, and fostered cautious optimism among marketers worldwide. Why? Because it required a shift in mindset, challenging us to manage the Google algorithm itself rather than focusing solely on ROAS adjustments. Throughout this period, there were constant updates to the campaign type, making it feel challenging to keep up. But don’t worry, we are here to bring you up to speed and share the knowledge we have accumulated over time.
If you like numbers and practical examples, you are gonna love this one. Tapping into data from 3,000 PMax campaigns, Mike Ryan, Head of Ecommerce Insights at smec, will offer an exceptional level of detail and analysis to help you shape your account.
An overview of the current state of the market
Performance Max: key takeaways, trends, pains & best-practices
Recommendations for testing & experimentation
PMax tactics that you can immediately apply
Join our webinar to stay up-to-date with the latest news and tactics regarding Google's Black Box.
When: September 27 I 15:00 (Vienna) | 14:00 (London)