Digital Momentum – The Retail Growth Podcast with Mike Ryan
Conversational interviews with leaders in digital marketing, digital transformation, and ecommerce growth.
Digital Momentum – The Retail Growth Podcast with Mike Ryan
Conversational interviews with leaders in digital marketing, digital transformation, and ecommerce growth.

Customer analysis and targeting in times of increased online traffic

Ever wondered how to expand your target group and target them more easily? Given the developments of 2020 and, almost everybody is at home and website traffic has risen to new heights, so we want to show you how to make the most of it.

In this webinar, Christoph Truppe and Markus Harant share how you can take advantage of the increased traffic to get a better understanding of your customers. With the data you collect you are able to build powerful lists, which you can use in a myriad of different ways, like enriching your first-party data, targeting new and existing customers and much more.

You will learn:

  • How to collect crucial data from your website visitors
  • How to use that data to build powerful lists
  • How to enrich data and combine first & third party data
  • How to use gained insights strategically
  • How to measure your success with click- and view-through conversions

This webinar is for you if:

  • You are interested in Programmatic & Display ads
  • You want to reach your (potential) customers efficiently
  • You want to provide your company with actionable insights