Google Ads trends in a time of global crisis

Through the 2020 looking glass and beyond

2020 was quite an unstable year due to the disruptive nature of the ongoing global crisis. This made it especially difficult to predict Google Ads outcomes for the holiday season 2020.

Mike Ryan analyzed year-to-date data for hundreds of Ads accounts which he presented in the webinar. He gives you a quick look into the past and especially a perspective on what might be next.

The webinar covers:

  • Google Ads performance
  • Expectations of Q4 2020
  • Preparation for holiday season

After Mike’s talk there was a panel discussion with experienced Paid Search Strategists from smec. General implications for Shopping and Search for Q4 2020 were addressed and guidance on practical solutions shared.