1. AdEngine (Text Ads)
With the AdEngine, your products, brands, and categories as well as relevant combinations of these, depending on availability and strategy, can be advertised through Google Adwords text ads. The management of the campaigns is carried out according to your strategic goals and is continuously checked for success. To start, a data feed is required which contains your product data. This is periodically collected by our AdEngine so that product data as well as campaigns are updated.
3. Product Boost
To increase the advertising targeted to potential customers seeking your product, Product Boost can be used as an addition. Product Boost is a software solution that matches your product data feed to the taxonomy of Google Shopping and produces accurate product specific “ Product Listing Ads " in a Google AdWords account. These are also updated in real time and can be optimized for a product-related ROI. With the combination of AdEngine + Product Boost you get twice as much presence on the search results page of Google. You also get a dashboard in which you can evaluate product performance.
2. AdEngine (Dynamic Retargeting)
If your potential clients visit your online store, but unfortunately do not convert (statistically about 97% of visitors), you can reach them again with product-based retargeting, which is managed based on your feed and customer behavior.