E-Commerce Pureplayer
(Retail, online only)

E-commerce pure players are merchants who rely exclusively on sales from an online store.

The pure focus on online sales requires intelligent processes to survive in highly competitive markets. The AdEngine is of great help here, especially for larger product lines - from the generation of highly relevant text ads via the management by business rules to the circuit of product ads on the Google Shopping platform. This way, you double your advertising presence and get seen by your customers on all Google channels.

Products

1. AdEngine (Text Ads)
2. AdEngine (Dynamic Retargeting)
3. Product Boost

1. AdEngine (Text Ads)

With the AdEngine, your products, brands, and categories as well as relevant combinations of these, depending on availability and strategy, can be advertised through Google Adwords text ads. The management of the campaigns is carried out according to your strategic goals and is continuously checked for success. To start, a data feed is required which contains your product data. This is periodically collected by our AdEngine so that product data as well as campaigns are updated.

3. Product Boost

To increase the advertising targeted to potential customers seeking your product, Product Boost can be used as an addition. Product Boost is a software solution that matches your product data feed to the taxonomy of Google Shopping and produces accurate product specific “ Product Listing Ads " in a Google AdWords account. These are also updated in real time and can be optimized for a product-related ROI. With the combination of AdEngine + Product Boost you get twice as much presence on the search results page of Google. You also get a dashboard in which you can evaluate product performance.

2. AdEngine (Dynamic Retargeting)

If your potential clients visit your online store, but unfortunately do not convert (statistically about 97% of visitors), you can reach them again with product-based retargeting, which is managed based on your feed and customer behavior.

Examples

E-Service Pureplayer
(Services, online only)

E-service pure players are providers of services like online classifieds, marketplaces, information platforms, comparison sites or services with online contracts.

Advertising services presents a greater challenge than pure product advertising. Conversions are not as clearly defined as with a purchase - conversions in e-service might be, for example, downloading information or filling out an application form. We focus mainly on the search facets of potential customers and try to be as relevant as possible in order to generate qualified leads.

Semantic Search Facets

To advertise relevant offers, we follow the approach of creating relevant search facets that are articulated by users. These are exchanged usefully and can be strategically managed.

Intent
  1. Book
  2. Inquire
  3. Reservation
Preferences
  1. Cheap
  2. Premium
  3. Luxury
Category
Synonyms
  1. Hotel
  2. Motel
  3. Suite
Country
  1. Spain
  2. Italy
  3. USA
Region
  1. Catalonia
  2. Toscana
  3. East coast
City
  1. Barcelona
  2. Firenze
  3. New York
Atribute X
  1. 4 people
  2. 3 people
  3. 2 people
Atribute Y
  1. other
  2. other
  3. other
INTENT
+
PREFERENCE
+
CATEGORY
+
CITY
=
book premium hotel in New York inquire cheap motel in Barcelona reserve cheap hotel in Firenze
Landing:
hotels in New York where price > 200
hotels in Barcelona where price < 50

Examples

E-Commerce Multi-Channel Retailer
(Online + Offline)

Multi-channel retailers rely on sales through an online store and additional physical stores.

Multi-Channlers are the most common form of e-commerce operators. In addition to intense online advertising on all channels, they also try to achieve the so-called ROPO effect (Research Online - Purchase Offline). Through products such as smec Couponing, you can measure offline purchases based on internet research.

Products

1. AdEngine (Text Ads)
2. Product Boost
3. AdEngine (Dynamic Retargeting)
4. smec Couponing

1. AdEngine (Text Ads)

With the AdEngine, your products, brands, and categories as well as relevant combinations of these, depending on availability and strategy can be advertised through Google Adwords text ads. The management of the campaigns is carried out according to your strategic goals and is continuously checked for success. To start, a data feed is required which contains your product data. This is periodically collected by our AdEngine so that product data as well as campaigns are updated.

2. Product Boost

To increase the advertising targeted to potential customers seeking your product, Product Boost can be used as an addition. Product Boost is a software solution that matches your product data feed to the taxonomy of Google Shopping and produces accurate product specific “ Product Listing Ads " in a Google AdWords account. These are also updated in real time and can be optimized for a product-related ROI. With the combination of AdEngine + Product Boost you get twice as much presence on the search results page of Google. You also get a dashboard in which you can evaluate product performance.

3. AdEngine (Dynamic Retargeting)

If your potential clients visit your online store, but unfortunately do not convert (statistically about 97% of visitors), you can reach them again with product-based retargeting, which is managed based on your feed and customer behavior.

4. smec Couponing

With smec couponing, you can issue vouchers for users to redeem in-store based on different strategies. This way, estimating the ROPO effect (Research Online, Purchase Offline) is possible. The vouchers can be issued to various customer groups. For example, only those who have not made a purchase and are surfing the web near your store.

Examples

Pure Offline Sales
(Lead Generation)

Offline retailers don't have an online store and only conduct sales of their products offline (common in B2B companies). On their website, potential customers can view catalogs, download information material, or make inquiries.

Using manually created campaigns, potential new customers are made ​​aware of your business. By using of highly relevant text ads and display banners you get exactly those potential customers whose search queries express a desire for what your store offers. Through conversion-optimized landing pages, these potential new customers will be influenced to submit their contact details or steered toward your local store. With smec Coupon Tracking you can directly measure your success.

Products

AdEngine (Textads for Search, Google Display Network, Retargeting), Product Boost, Premium Search (product description, see above)

Examples