smec Market Observer
See how your industry is currently performing and get deeper insights for better informed decisions.


Deep insights and practical tips by industry experts

Upcoming webinars

Check out some of our past webinars

3 pillars for leveraging growth: automation, technology and people

Ever wondered how to highlight the role of paid marketing in the grand scheme of things? And what about a proper framework for thinking through challenges in your company and driving growth in paid digital marketing?

We got you covered:

In our webinar on 28 May 2020, David Merrifield, formerly VP of Performance Marketing at RS Components and now Strategic Consultant at smec, will provide you with plenty of valuable insights on how to answer the most important questions regarding this topic.

Watch the Webinar

Customer analysis and targeting in times of increased online traffic

Ever wondered how to expand your target group and target them more easily? Due to the current situation almost everybody is at home and website traffic has risen to new heights, so we want to show you how to make the most of it.

Watch the Webinar

Google Shopping & Coronavirus – new challenges and tips to overcome them

The coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis and shows its effects on our social life and worldwide economy. For all of us, the pace and impact of change will be intensely challenging. If you are an online marketing manager or online retailer, what might this mean for you?

In our next webinar on Friday April 9, Mike Ryan, Product Manager of Whoop! will give you a very honest strategic assessment of the months ahead. Not only will you get crucial insights, but also 20+ practical tips to help you overcome emerging challenges.

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Query Sculpting Webinar with Martin Röttgerding and Christopher Rogl

Using query splits has become a popular tactic in the paid search industry. It is used to set different bids for different types of search queries to split Shopping campaigns into three parts, and then sort the traffic using a combination of different negative keywords, campaign priorities, and bids. This Webinar provides you with valuable insights about the whole approach.

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Google Shopping and CSS: Advantages, setup options, and success stories

In this webinar we discuss:

  • the new requirements and what they mean for CSS and retailers
  • how Google’s compliance efforts work
  • the advantages of advertising via price comparison platforms
  • the role of the Shopping tab and other properties
  • how to get started: which setup options are there?
  • the CSS performance of industry leaders
Watch the Webinar

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