Ever wondered how to highlight the role of paid marketing in the grand scheme of things? And what about a proper framework for thinking through challenges in your company and driving growth in paid digital marketing?
We got you covered:
In our webinar on 28 May 2020, David Merrifield, formerly VP of Performance Marketing at RS Components and now Strategic Consultant at smec, will provide you with plenty of valuable insights on how to answer the most important questions regarding this topic.
Ever wondered how to expand your target group and target them more easily? Due to the current situation almost everybody is at home and website traffic has risen to new heights, so we want to show you how to make the most of it.
Using query splits has become a popular tactic in the paid search industry. It is used to set different bids for different types of search queries to split Shopping campaigns into three parts, and then sort the traffic using a combination of different negative keywords, campaign priorities, and bids. This Webinar provides you with valuable insights about the whole approach.
In this webinar we discuss: