Customer analysis and targeting in times of increased online traffic

Ever wondered how to expand your target group and target them more easily? Due to the current situation almost everybody is at home and website traffic has risen to new heights, so we want to show you how to make the most of it.

In our next webinar on Thursday, April 23 Christoph Truppe and Markus Harant will share how you can take advantage of the increased traffic to get a better understanding of your customers. With the data you collect you will be able to build powerful lists, which you can use in a myriad of different ways, like enriching your first-party data, targeting new and existing customers and much more. This can be extremely useful – not only for the current situation, but also for a strong headstart afterwards.

Time: 14:30 (UK), 15:30 (CET)

You will learn:

• How to collect crucial data from your website visitors
• How to use that data to build powerful lists
• How to enrich data and combine first & third party data
• How to use gained insights strategically
• How to measure your success with click- and view-through conversions

This webinar is for you if:

• You are interested in Programmatic & Display ads
• You want to reach your (potential) customers efficiently
• You want to provide your company with actionable insights