smec Market Observer
See how your industry is currently performing and get deeper insights for better informed decisions.

Query Sculpting Webinar with Martin Röttgerding and Christopher Rogl

Using query splits has become a popular tactic in the paid search industry. It is used to set different bids for different types of search queries to split Shopping campaigns into three parts, and then sort the traffic using a combination of different negative keywords, campaign priorities, and bids. This Webinar provides you with valuable insights about the whole approach.

If you want to find out more about Query Sculpting check out our QS website:

https://smarter-ecommerce.com/whoop/en/query-sculpting/