With 80+ speakers, 1600+ visitors, 10 theme tracks and more than 60 sessions, SMX is one of the leading conferences for search marketing in the German-speaking world. The SMX team guarantees that there will be no generic marketing 'Bla Bla' but cutting edge tactics and strategies – shared by top experts from around the world. Meet us at booth 13: find out how to overcome your marketing challenges and get inspired with brand-new ideas.
Internationales Congress Center München (ICM),
Messegelände, 81823 München,
Has the Big Data hype left you disappointed with a lack of concrete takeaways? In this session Christian will present a thorough and detailed report of the current status of paid search focussing on E-Commerce accounts. He will take you inside specific accounts and show you real-world examples of what works and what’s really going on with Google Ads in 2019. The report is based on aggregated and analysed PPC data from hundreds of E-Commerce advertisers for a guided tour of the most critical metrics and unseen trends. It’s a ton of data, reduced to only the sharpest insights – so bring your tablet and take notes.
Quantity before quality? Human versus machine? Google continues to push its Google Ads product strategy into the advertising market, focusing on the automation of bidding, targeting – and even creative creation. Performance data (previously the basis for optimization) is no longer visible for all campaign types. This means less control for advertisers and uncertainty. But there are indeed areas that are a better fit for machines than for human beings: we’ll discuss which areas that are and what the future of automation will look like.
smec is honored to have won the 2018 Google Premier Partners Award for “Shopping Innovation”. As Google writes, “Smarter Ecommerce has been named as our leading Partner in Shopping Innovation . . . You really are the best-in-class!” Come meet us to talk about the very latest trends in Google Ads and paid search. We love to hear the unique challenges and opportunities you see in your business environment, and with hundreds of clients across dozens of verticals, we’re glad to share our experience as well.
We will contact you soon
• a friendly and enthusiastic team
• productive talks and operational insights
• free account analysis with Orbiter
• customized tips and consulting
• 10+ years of experience in paid search
• search engine marketing
• PPC automation
• Google Shopping management
• text ad generation
• feed management
• keyword harvesting