SMX München (Virtual)

17.3.2021 - 18.3.2021 - Munich, Germany

smec Digital Platform for events icon   DIGITAL EVENT

Hear us speak at the SMX! Lead Product Management Mike Ryan will share industry insights with his talk Google Shopping and Marketplaces: How to Defend and Expand Market Share. The Google Shopping auction is one of the toughest competitive environments in performance marketing – yet highly rewarding for those can win it. The situation is made even more dynamic considering that Google itself is both a quasi-marketplace and a major source of traffic to marketplaces. Where is their platform strategy headed, what is the competitive situation vis-à-vis Amazon and what are the implications for marketplaces and retailers?


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Our speaker

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Mike Ryan

Mike Ryan

Lead Product Management

Mike is a Boston native thrilled to live in Austria. He leads the Product Management teams at smec and supports online retailers and advertisers with effective and empowering software products.

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What you can expect

• a friendly and enthusiastic team

• productive talks and operational insights

• free account analysis with Orbiter

• customized tips and consulting

• 10+ years of experience in paid search

Our areas of expertise include

• search engine marketing

• PPC automation

• Google Shopping management

• text ad generation

• feed management

• keyword harvesting

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