SMX München (Virtual)

17.3.2021 - 18.3.2021 - Munich, Germany

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Hear us speak at the SMX! Lead Product Management Mike Ryan will share industry insights with his talk Google Shopping and Marketplaces: How to Defend and Expand Market Share. The Google Shopping auction is one of the toughest competitive environments in performance marketing – yet highly rewarding for those can win it. The situation is made even more dynamic considering that Google itself is both a quasi-marketplace and a major source of traffic to marketplaces. Where is their platform strategy headed, what is the competitive situation vis-à-vis Amazon and what are the implications for marketplaces and retailers?

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Our speaker

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Mike Ryan

Mike Ryan

Lead Product Management

Mike is a Boston native thrilled to live in Austria. He leads the Product Management teams at smec and supports online retailers and advertisers with effective and empowering software products.

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What you can expect

• a friendly and enthusiastic team

• productive talks and operational insights

• free account analysis with Orbiter

• customized tips and consulting

• 10+ years of experience in paid search

Our areas of expertise include

• search engine marketing

• PPC automation

• Google Shopping management

• text ad generation

• feed management

• keyword harvesting

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