Google Product Category

This attribute describes the category of your item.

When to use

Use this attribute for products that belong to the categories 'apparel & accessoires', 'media', or 'software'. For any other products the attribute usage is highly recommended, but not required.

  • When the product refers to the category 'apparel & accessoires'
  • When the product is media
  • When the product is a software
  • In any other case the usage is highly recommended

How to use


Type: Predefined values from Google's product taxonomy: the ID or the full path of the product category




'googleProductCategory': '2271'


Text / Tab delimited:2271 or Apparel & Accessories > Clothing > Dresses


Only use predefined categories as specified here Google product taxonomy. If your product matches several categories, choose the one that represents your product best. Remember to specify the category by its full path!

Additional category information

Products that belong to the following categories have to be specified more closely than the highest-level category.

  • 1604 or 'Apparel & Accessories > Clothing'
  • 187 or 'Apparel & Accessories > Shoes'
  • 178 or 'Apparel & Accessories > Clothing Accessories > Sunglasses'
  • 3032 or 'Apparel & Accessories > Handbags, Wallets & Cases > Handbags'
  • 201 or 'Apparel & Accessories > Jewelry > Watches'
  • 784 or 'Media > Books'
  • 839 or 'Media > DVDs & Videos'
  • 855 or 'Media > Music'
  • 1279 or 'Software > Video Game Software'

Special categories

The following products have to be specified by the following categories:

Special Google product categories
product category
beverage with alcohol 499676
or 'Food, Beverages & Tobacco > Beverages > Alcoholic Beverages'
or any of its subcategories
or 'Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies'
or any of its subcategories
sets and bundles choose the category according to the main product
smartphones with
subsidized price
or 'Electronics > Communications > Telephony > Mobile Phones'
tablets with
subsidized price
or 'Electronics > Computers > Tablet Computers'
gift cards 53
or 'Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates'

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