This attribute represents the product’s title.
As the attribute is required it has to be used for every product.
Besides grammar and spelling issues you should note some guidelines. Do NOT USE any promotional text or inappropriate punctuation marks, symbols, repetition or numbers. Examples may be 'tuuuuuuurtleneck sweater', 'turtleneck swe@ter', 'TURTLENECK SWEATER', 'turtleneck sweater - turtleneck sweater - turtleneck sweater', and 't*u*r*t*l*e*n*e*c*k**s*w*e*a*t*e*r'.
Specify a title that is fitting for every version of the product if your item is available in different variants. Instead of 'turtleneck sweater - green' or 'turtleneck sweater - red' use something like 'turtleneck sweater'.
In case of mobile phones and tablets subsidized prices can be used in connection with a service contract. Extend the title by the phrase 'only with contract'. Also make sure to use the following product category: 'Electronics > Communications > Telephony > Mobile Phones' for phones and 'Electronics > Computers > Tablet Computers' for tablets.
In case you offer a payment plan for tablets and smartphones add the words 'with payment plan' to the title.
Add the age rating at the beginning of the title of an informational product. Informational products include digital and printed media. Following ratings can be used: (18+), (16+), (12+), (6+), (0+). An example could be: (18+) Братья Карамазовы