Can I manage Google text ads with Whoop!?
Whoop! is a Google Shopping management software and does not support the management of text ads.
Why? Whoop! is perfectly aligned with the Google Shopping channel, which is inherently different from text ads: Google Shopping does not work with keywords, but instead, bids are set for product IDs. Our algorithm analyzes the product attributes behind these IDs to arrive at a valid bid.
Whoop!’s algorithm is not yet fit to work with attributes of keywords (length, brand reference etc); however, with our AdEngine we offer a solution that automatically generates text ads that cover your entire inventory. In addition, our developers are working hard on integrating query sculpting into Whoop!'s algorithm. Stay tuned!
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