How long do I need to use Whoop! before I see results?
While many of our clients have seen significant performance improvements within less than a month, it usually takes time to maximize results — please be patient. Machine learning algorithms can only reach their true potential if enough historical data is available for them to learn. In some cases, a reliable performance assessment can only be made several weeks after implementing Whoop!. You will also have to take delayed conversions into account.
Our recap calls are the perfect occasion for performance-related concerns and questions. Moreover, you can always observe performance data in the Whoop! dashboard and your Google Ads (AdWords) account. KPIs displayed in the Whoop! interface include ROAS, revenue, costs, average CPC, products with impressions, and the number of bid changes.
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