The overview dashboard gives you a quick and easy overview over your shopping campaign performance. With the setting General Bid Strategy you can define a for you best suitable goal.
On the left side you have the target countries of your shop with their AdWords account IDs which you advertise with Whoop! (e.g.: AT-123-456-7890). Underneath every target country you have the Overview, Advanced Bid Strategy and Bid Modifier. As already mentioned the Overview tab gives you the most important performance information of the chosen target country. With Advanced Bid Strategies you can define an individual strategy for certain segments or products of your inventory. More information on this topic is available here. The option Bid Modifiers gives you the opportunity to optimize your performance for mobile devices with Whoop!.
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