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Growing Ecommerce

The online retail growth podcast with Mike Ryan & Chris Scharmüller

Feed your growth mindset

digital-momentum-the-retail-growth-podcast-with-mike-ryan - illustration In 2025, we welcomed PPC whizz Chris Scharmueller to the Growing Ecommerce family – doubling our firepower and freshening our take. Now, Mike Ryan and Chris dig into the real pain points and opportunities facing online retailers today.

They’re joined by industry leaders in ecommerce, digital marketing, and data science to share fresh trends, practical tactics, and cautionary tales. Ready to see what’s really working (and what’s overhyped)? Tune in to solve tomorrow’s challenges with insights you can put into action today.

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New episodes

33 min

Sam Altman SCREWS UP ChatGPT Shopping | Plus:
Google Product Feed Deep Dive

Sam Altman SCREWS UP ChatGPT Shopping | Plus: Google Product Feed Deep DiveWhy did OpenAI quietly kill its shopping feature, and what does it mean for the future of Google Ads? 🚨 In this episode of Growing E-commerce, Mike Ryan and Chris Sharma tackle the reality of the "AI takeover" in paid search. Following Chris's exclusive executive Think Tank with 20 leading CMOs in London, we are cutting through…

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54 min

The State of PPC 2026:
Live from SMX Munich w/ Wijnard Meijer (TrueClicks) and Frederick Vallaeys (Optmyzr)

The State of PPC 2026: Live from SMX Munich w/ Wijnard Meijer (TrueClicks) and Frederick Vallaeys (Optmyzr)If you want to know how your peers are actually handling the grind, the Google Ads updates, and the "AI takeover," this episode is a must-watch. We recorded a special edition of Growing Ecommerce live from SMX Munich! Host Mike Ryan is joined by Wijnand Meijer (Co-founder & CEO at TrueClicks)…

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33 min

The end of Dynamic Search Ads is here! Insights from 200+ AI Max campaigns

The end of Dynamic Search Ads is here! Insights from 200+ AI Max campaignsIn this episode of Growing E-commerce, Mike Ryan and Chris from Smarter Ecommerce (smec) tackle the massive news that DSA's time on Earth is limited. With DSA going the way of the dinosaurs, Google is pushing advertisers toward AI Max for Search. But is it actually a worthy replacement? To find out, Mike breaks down the findings…

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22 min

The Expensive Problem with Google’s Search Partner Network (SPN):
Insights from 1,500+ Campaigns

The Expensive Problem with Google’s Search Partner Network (SPN): Insights from 1,500+ Campaigns🚨 Breaking Google Ads News: Dynamic Search Ads (DSA) will be going "the way of the dinosaurs." As confirmed by Google's Ginny Marvin, DSA's time is limited, paving the way for AI Max as the future-proof campaign standard. Is the Google Ads Search Partner Network draining your Performance Max budget? We…

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29 min

Is ROAS Overrated? – Why the “Revenue Trap” Might Kill Your Google Ads Profit

Is ROAS Overrated? – Why the “Revenue Trap” Might Kill Your Google Ads ProfitIs ROAS a flawed metric for Google Ads? According to acclaimed ecommerce experts Mike Ryan and Christian Scharmüller, using Return on Ad Spend (ROAS) as your primary "North Star" metric creates a dangerous "Revenue Trap." Because ROAS measures revenue rather than actual margin, it creates an "air gap" that ignores the law…

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35 min

PMax vs. Standard Shopping? – 3 Google Ads Myths Busted

PMax vs. Standard Shopping? – 3 Google Ads Myths BustedIn this episode of Growing eCommerce, Mike Ryan and Chris debunk three persistent myths that are still holding retailers back in 2026. While everyone is distracted by the hype of UCP and Agentic Commerce, many accounts are bleeding efficiency due to outdated structures like the "Heroes & Zombies" matrix and one-dimensional margin buckets. We break…

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31 min

Google’s UCP Explained:
Will "Agentic Commerce" Replace Search in 2026?

Google’s UCP Explained: Will "Agentic Commerce" Replace Search in 2026?UCP (Universal Context Protocol) is a new infrastructure layer aiming to standardize “agentic commerce.” It breaks ecommerce into modular capabilities (“Lego bricks”) so AI agents can negotiate tasks like product discovery, checkout, and payments across platforms. This has become an infrastructure war: Google is pushing UCP as an…

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37 min

Ecommerce Trends 2026:
Google AI, Temu & CPC Forecast

Ecommerce Trends 2026: Google AI, Temu & CPC ForecastIn the final episode of 2025, Chris and Mike trade their suits for matching Christmas pajamas to deliver a raw, honest review of the year in digital marketing. 🎄 They break down the biggest surprises of the year, from Google’s unexpected pivot toward transparency to the "Naughty List" players who frustrated the industry. Mike reveals details about…

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