Checklist
Holiday Season 2024: Actionable tricks to drive profits this Peak Season
Ecommerce is growing, so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
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Q2 Highlights: Wins and losses for Netflix, Amazon, Pinterest, and GoogleCan a new low-price, slow-shipping strategy from Amazon truly rival Temu's direct-from-China model? On this episode of Growing ecommerce, host Mike Ryan dissects some of the biggest headlines from Q2 including Amazon's attempt to fight back against Temu, and Netflix's advertising woes, which led to another VP dismissal just one…
Tech's Impact on Health & Beauty with Rob Davis of THG(Recorded live at IRX Birmingham)Rob Davis is Acquisition Marketing Director at THG Beauty, a division which is responsible for £1.2B of THG's total revenues, and which includes brands such as LOOKFANTASTIC, Cult Beauty, and Dermstore. Rob tells how growth in the Beauty ecomm sector is shaping up, and which tech and consumer trends he's watching…
Google Marketing Live: Ads in an AI-First Search ExperienceJoin Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements…
The State of MarTech with Daniel SmulevichLearn about the future of marketing from Daniel Smulevich of Jellyfish, as he guides us through the MarTech revolution in a landscape brimming with change. This episode isn't about chasing shiny new tech; it's about strategic problem-solving and making tech work for your marketing needs.We dissect the tech FOMO that grips the industry, using platforms like…
Behind Temu's Digital Advertising LandslideTemu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single…
Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategyMike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite…
Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'BrienGet a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the US and EU, dissecting how these differences influence business tactics, and debates…
Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan WenzelUnravel the complexities of the ecommerce universe as we sit down with Stefan Wenzel, veteran leader from eBay Germany, Otto Netherlands, and McLaren Automotive. This episode holds a wealth of insights, from understanding Otto's metamorphosis into a leading marketplace to examining the undercurrents that differentiate established goliaths…
