smec Market Observer

Mastering digital growth by understanding developments in ad spend and performance

smec Market Observer provides you with valuable data that will allow you to create deeper insights leading to better-informed decisions. See below how Google Ads and Microsoft Advertising are currently performing in your industry. Furthermore we compile quarterly benchmark reports, where our experts curate the most important developments and provide additional insights at a glance!

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A quarterly paid search trend analysis

Data-driven industry insights and an expert’s outlook of what’s to come:

Black Friday 2020 PPC Performance report cover image

Google Shopping Black Friday 2020 recap

Was the performance in times of numerous lockdowns as strong as expected? How about the rather rosy predictions? Were they met? Click on the link below to find out!

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Microsoft Advertising 2020 PPC Performance report cover image

Microsoft Ads Q4 2020 benchmark report

Underdog no more. How Microsoft Ads could flex its muscles and deliver strong performance in a strange and unpredictable quarter.

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Google Ads Q4 2020 PPC Performance report cover image

Coming soon: Google Shopping Q4 2020 benchmark report

Currently still in the oven and soon to be released! Stay tuned!

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