Market trends: The compass for your ad strategy

Stay ahead of the competition with our up-to-date market insights to support your growth

In a nutshell:

Data from a large amount of ad campaigns (incl. 4000 PMax campaigns)

To get a scale of the data snapshot - it’s covering €450M yearly Ad Spend

Search, Shopping and PMax filters available for further segmentation

A game-changer for your
Google Ads strategy

Back in the first weeks of lockdown, we had an impulse — let’s create a Market Observer to support retailers & advertisers navigate through tough times of massive changes. It’s 2024 now and the dynamics of changes is at a peak all the way!

Utilizing Google Ads market trends data is like having a GPS for your Google Ads strategy — it keeps you on the right path, helps you navigate obstacles, and ensures you reach your destination more efficiently​​. The best part: it’s free.

Google Ads KPIs development over time

Trends in PMax
and other channels

Latest industry trends in Google Ads

The right data to grow: Google Ads trends in Europe

Source: smec

Leverage the full power of our market insights

Prepare for market
shifts or pitfalls

illustration of CTR trend shift in Google advertising 2024

The data allows you to observe year-over-year trends, helping you anticipate and prepare for shifts in the broader advertising landscape. This foresight can be crucial in maintaining consistent performance.

Avoid pitfalls: detect issues, such as rising costs or declining click-through rates. Recognizing these early helps you pivot your strategy before it impacts your performance significantly.

Curious about PMax vs Standard Shopping performance in the trends? We’ve got it!

illustration of conv. rates shift
Double peak of conv.rate around Black Friday and before Christmas 2023

Data-driven decision making for your advertising strategy

illustration of conv. rates shift

Use the data to make informed decisions that improve your overall Google Ads strategy. Whether it’s optimizing for better click-through rates or adjusting your cost per conversion, these insights help you stay competitive in a crowded marketplace.

Example: Year-over-year comparisons help you understand consumer behaviour and prepare for unexpected peak times, ready to allocate budget when time comes.

Register for
full access today

checkmark icon Data from the latest time range         
checkmark icon Filter by advertising channel type         
checkmark icon Additional charts for even more insights