Add superior Google Ads performance to your cart

Activate the full potential of your Google Ads campaigns with the perfect
channel-mix, smart automation, and expert-level support.

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Why digital marketers love our Google Ads solution

customer growth

Our technology allows you to identify the best channel-mix to convert your target audience and expand your sales and income figures sustainably.

Increases operative efficiency

We pair automation with hands-on support by certified experts to help you reduce your manual effort, overcome resource bottlenecks and increase productivity.

Brings back

Our approach builds on your unique product, market and performance data, giving you significantly more influence over your campaigns and ultimately your ROI.

Client Mountain Warehouse logo
Buy it direct logo
RS logo
client Allbeauty logo

Snipes logo
Client Intersport logo
THG plc - The Hut Group Logo
Yves Rocher Logo

We help you overcome your obstacles to growth

Managing a lack of
in-house resources

Finding the right setup for better performance

Scaling and growing
your business

Prevailing against strong competitors

Getting relevant insights for decision making

Results that speak for themselves


for Robert Dyas


for Mountain Warehouse


for Hardloop


for Globetrotter

Your Google Ads setup for greater performance
and a healthier bottom-line

PMax inventory data-driven approach schematics
PMax prediction and scoring approach schematics
Scored items/SKUs for PMax approach schematics
Campaign assignment in smec's Enhanced PMax approach - schematics

Performance Max

PMax inventory data-driven approach schematics
PMax prediction and scoring approach schematics
Scored items/SKUs for PMax approach schematics
Campaign assignment in smec's Enhanced PMax approach - schematics
  • Relevant data inputs are the key to success with PMax. Our AI-based inventory scoring model enables you to provide the best possible inputs for each of your products on a daily basis.
  • Our software takes into account product, market and performance data and assigns each product to the right campaign based on your goals.
  • The close exchange with our certified experts and a proven A/B testing framework support you in continuously optimizing your campaigns.

Shopping Ads

  • Eliminate the limitations of PMax campaigns and advertise special product categories through Standard Shopping to gain more control over your advertising efforts.
  • Save time and effort creating and managing complex setups with our data-driven allocation of products to campaigns and automated SKU-level bidding.
  • Optimize bids for products with little historical data (long-tail) using our AI to holistically increase your ROAS.

Search Ads

  • Automatically turn your inventory data into text ads tailored to your customers' search queries without manual effort.
  • Use templates, synonym lists and fallbacks to ensure high quality of your text ads and define - rules that lead customers to landing pages with the highest conversion potential.
  • Leverage synergies from multiple search engines and increase your reach easily with our link to Search Ads 360.

CSS Service

  • Save up to 20% on CPCs in Shopping Ad auctions by using our CSS.
  • Benefit from free traffic through our comparison site and increase the probability of double impressions in search results.
  • Seamlessly switch over from any CSS partner with just a few clicks. It's never been easier to save some extra money.

what our

Maximize your Google Ads success with
customised insights

Google Analytics 4
Setup & Service

Take advantage of our expertise in optimizing GA-setups for online retailers and improve your tracking capabilities. Our certified experts will prepare you for the end of Universal Analytics.

and Price Insights

Analyze competitors, monitor market prices, and strategically allocate your budget to products that are highly competitive. Stop spending money on items that don’t sell.

Performance Reports

Go beyond standard reports: Track your KPIs across ad channels, dive deeper to detect hidden potentials and derive concrete actions to optimise your advertising strategy.

leading ecommerce clients
annual revenue
generated for clients

Why smec?

Technology is in our DNA. We combine proprietary AI technology with the expertise of 115 performance marketing specialists that enable you to run profitable campaigns at scale.

We don't believe in a one-size-fits-all approach. With our integrated multichannel approach, we connect campaigns and align them with your individual business goals.

By working with over 360 online retailers from a variety of industries, we quickly gather unique data insights and best practices to give you a competitive edge.

Get more return on your Google Ads

We take your privacy seriously.
Read our privacy policy.

Talk to one of
our ecommerce
experts and
get your

You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand your challenges & business objectives.

2. Detailed solution playbook presentation including a custom-tailored strategy plan.

3. Personalised offer including a proposal on how to
get started.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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