Where should your budget go? We prove it, then move it.

Marketing Mix Modeling for ecommerce brands that run paid media like a P&L. Every channel in one model. None of the platform bias. Just your next move.

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650M

professionally
managed ad spend

5bn

annual revenue
generated for clients

360+

ecommerce
clients

19+

years
in ecommerce
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Attribution
allocates credit. MMM allocates budgets.

Incomplete
view

Marketing measurement is becoming increasingly unreliable due to cookieless browsing, walled gardens, and zero-click searches.

Self-reported
numbers

Self-reported platform metrics overestimate ad impact, creating a massive gap between claimed results and real revenue.

Operational
answers

Marketers are drowning in dashboards yet remain unable to answer key critical strategic questions.

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Click-Based Attribution

The full
picture

Remains reliable across every channel despite privacy regulations, and fragmented journeys.

True
contribution

Delivers objective cross-channel clarity, grounded in verified business impact.

Strategic
answers

Measuring total marketing impact for forward-looking budget decisions.

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Marketing Mix Modeling
Illustration

Modern
marketers don’t guess.

They plan with clarity and execute
with total confidence.

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One connection.
Every data
source.

  • Online, offline, and business data unified in one place.
  • 10 core integrations cover 90% of use cases, built in.
  • Synced automatically, down to creatives and keywords, for insights you can trust.
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A model
that understands
your business. 

  • Organize raw marketing data into relevant channels for accurate, clean modeling.  
  • Layer in holidays, promotions, and key events to give the model full context.
  • Preview spend, conversion, and ROI trends before you build, visualized and verified.
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Unbiased,
multi-engine
modeling

  • Supports leading open-source frameworks including Meta Robyn, Google Meridian, and our proprietary Causal MMM.
  • Eliminates platform bias by selecting the winning model purely on statistical accuracy and real-world testing.
  • Delivers trustworthy, unbiased results tailored to your specific business context.
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Keep
your models
accurate

  • Incrementality Testing: calibrates your models with real-world proof to verify true causality.
  • Geo Lift Tests: measures regional cross-channel impact through a 100% privacy-safe framework.
  • Sales Lift Tests: isolates holdout groups to quantify exact conversion lift and uncover your true iROAS.
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Truth
beyond
the platforms

  • True contribution: See actual revenue driven by each channel, not self-credited wins.
  • Real vs. Claimed ROAS: Compare true modeled returns against inflated platform reports.
  • Verified Precision: Validate model accuracy with built-in diagnostics before taking action.
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Budgeting
without
the guesswork

  • Model any budget move and get data-backed recommendations for every scenario.
  • Adjust your simulation timeframe to fit both short- and long-term strategies.
  • Set realistic spend boundaries per channel to keep allocations practical and actionable.
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Precision
down to the
campaign level.

  • Most MMM tools stop at channel-level budget recommendations,  leaving you to work out what that means for each campaign.
  • Our recommendations arrive at campaign-level: budget and tROAS per campaign, ready to go live via:
Campaign Orchestrator   Agency
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Hear
what our
clients
say

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Barbora Jurčová photo Barbora Jurčová photo

Barbora Jurčová

CMO, Be Lenka
Be Lenka
“We’re actively expanding to new markets and it’s incredible that smec lets us build models for each geo, that show performance overview and helps us make sure we’re as effective as possible with our marketing budget.”
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See it in action

Discover how to optimize your marketing mix and eliminate the guesswork.

Why brands and online retailers run MMM with smec

Reliable insights. Independent of the platforms. Delivered at
campaign level.

Easy to use

You don’t need a data science team to run MMM. smec gives you the power to model, test and optimize with ease - no code, no complexity.

Actionable

We break down MMM insights into campaign-level recommendations ready for execution via the smec Campaign Orchestrator or our agency experts.

Powerful

Online, offline, coupons, and beyond — smec MMM integrates it all into one model, giving you the full picture of what's actually moving your business forward.

Unbiased

smec MMM stays objective by design. We combine best-in-class open source models with our own, so you get unbiased recommendations, not platform-favored ones.

Smarter budgeting starts here

We take your privacy seriously.
Read our privacy policy.

We are a
perfect match if you:

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    Spend min. €500,000 per year across several marketing channels and funnel stages.
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    Are tired of guessing which channels actually work.
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    Need to know what to do next, not what happened last quarter.
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    Want a partner who builds the model with you and stays for the outcome.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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