Plug in your Google Ads data, get clear answers: when to trust your numbers, who you're up against in your auctions, and which promotions carry your results.
Get ready for Black Friday before the auctions heat up
For a post-game review of last Black Friday, hour by hour. It splits the day by device, shows impressions, conv. rate and avg. CPC for every hour, and flags the 3-hour blocks where cost and conversions didn't line up.
To rebuild last season's promo calendar from your Google Ads data. It shows, week by week, which of your promotions got the most impressions, with your top 10 named and the rest grouped.
To see how big Black Friday really is in your account. It compares last year's Black Friday with every other Friday of the year, metric by metric, and shows each one as a multiple of a typical Friday.
To see who pushed hardest in your Shopping auctions last Black Friday, and when. It ranks your competitors week by week across the season and gives you this year's date to expect each one.
To find out when your Black Friday numbers are real. It shows how long last season's conversions took to arrive, week by week, and gives you the date this year from which you can trust each week’s numbers.