Smart Shopping campaigns will automatically be upgraded to Performance Max until September 2022. Standard Shopping campaigns will remain available for the time being. Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking for Performance…
We grow ecommerce together.
In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…
NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Is Google Analytics illegal? Here’s our take
The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…
Performance Max vs Smart Shopping: What to know
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
How to drive conversions with server-side tagging
Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…
A champion’s guide to Search Ads 360
Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…
Optimise your Google Shopping campaigns with profitability data
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…
How to use predictive audiences in Google Analytics 4
Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…