Blog | EN | smec - Smarter Ecommerce

PPC Account Management in 2020: More automation, but no robots taking my job

But wait, where was that statement coming from that robots are going to take my PPC job? It must have been years ago, when I first witnessed one of 100+ discussions and the one I am referring to was finally distilled to this question by the famous PPC Guru Frederick Vallaeys. Clearly, it was cool somehow that he brought up…

Oliver Greifenstein January 16, 2020

Blog • 4 Min read

Boosting your Search performance with Keyword Sourcing is brilliant

Life isn’t easy – especially if you are a SEA marketer maintaining Search accounts on a daily basis. Of course, Google Shopping gets all the hype, all…

Christian Kolb January 13, 2020

Innovation • 4 Min read

Last Christmas: A Christmas fairytale on how innovation could go

The following text is a Christmas-themed fairytale inspired by our established innovation process here at smec and shows how innovation could actually go. Give it…

Georg Hofstadler December 23, 2019

Innovation • 4 Min read

Power to the people: Innovation is about participation

As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…

Georg Hofstadler December 3, 2019

Google Shopping • 3 Min read

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…

Michael Ryan November 26, 2019

Google Shopping | News • 5 Min read

Enhanced ABS just in time for the holiday season – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Michael Ryan November 20, 2019

Google Shopping • 4 Min read

Google Shopping with limited budgets: Three tips for managing your account

Limited budgets are always a constraint for sustainable growth in a Google Ads campaign, since it limits the number of auctions you can participate in…

Oscar Linares November 12, 2019

Microsoft Advertising | News • 2 Min read

smec nominated twice for Microsoft Advertising Regional Partner Awards 2019

With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…

Philipp Reiter November 12, 2019

Microsoft Advertising • 2 Min read

Growth with Microsoft Advertising: Bing Shopping campaigns

A frequent problem that occurs with our customers who use Microsoft Advertising is that they want to generate more traffic but are not able to…

Lisa Zwischenberger November 5, 2019

Innovation • 5 Min read

Killing good ideas for better ones: The 4 phases of innovation

One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…

Georg Hofstadler October 28, 2019

Ecommerce • 4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…