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Responsive search ads vs. expanded text ads: What you need to know

Responsive search ads (RSAs) have become deeply ingrained into online marketing campaigns ever since Google introduced them in 2018. Up until then, expanded text ads (ETAs), which were rolled out in 2016, seemed to be reigning over Google Ads. However, since 18 February 2021, RSAs are the default ad type for Google search ads and ETAs are being pushed aside. …