Blog | EN | smec - Smarter Ecommerce

How social distancing changes ecommerce habits

We are now nearly two months into the COVID-19 lockdown and, while much is still unknown, we are seeing trends that may point to the “new normal”. However, how we evaluate the impact of these trends will depend on our individual businesses and markets. How we react to them will impact the future of our businesses. Faced with change on this…

Viswanath Sankaran May 25, 2020

Machine Learning • 5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…

Mark Haupt May 19, 2020

Ecommerce • 7 Min read

5 major COVID-19 ecommerce trends & how you can respond

The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models are being challenged and replaced, while those with strong online presence are…

Ali Saleh May 14, 2020

News • 2 Min read

Talking strategy: A new force for smec’s international consulting

A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…

Philipp Reiter May 13, 2020

News • 2 Min read

Corona crisis in online retail: Many industries were hit hard – and some even harder

Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…

Philipp Reiter May 7, 2020

Google Ads • 6 Min read

5 PPC tweaks to make right now — search patterns and social distancing

Faced with the ramifications of a pandemic, businesses need to change. UK retail sales are down about 4.3% compared with last year, supply chains are…

Sweta Shah May 6, 2020

Google Ads • 5 Min read

How to maintain a PPC presence with a reduced marketing budget

As the pandemic and its impact on the economy continue to unfold, one thing becomes clear — commerce is about to become more competitive than…

Oscar Linares April 29, 2020

Google Shopping • 7 Min read

9 best Google Shopping PPC automation tools for 2020

If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…

Mark Haupt April 24, 2020

Ecommerce | Google Shopping • 4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…

Michael Ryan April 22, 2020

Ecommerce • 6 Min read

3 strategies for retailers responding to COVID-19

And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…

Raphael Wakounig April 20, 2020

Ecommerce | Google Ads Automation | Google Shopping • 5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…

Mark Haupt April 14, 2020

Ecommerce • 5 Min read

PPC strategies in the era of social distancing

Helping online marketing managers (OMM) update for an uncertain future Faced with a global health crisis, business has to change. Social distancing in the wake…

Mark Haupt April 6, 2020

Blog | EN | smec – Smarter Ecommerce