In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become a popular choice for ecommerce advertisers due to their data-driven approach and ability to optimize bids across multiple platforms. In this blog post, we will…
Ecommerce strategy for Black Friday & holiday season 2022
In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…
Performance Max for retail: Your questions answered by an expert
For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…
Performance Max campaigns: Successful strategies for online retail
Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…
We grow ecommerce together.
In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…
NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Is Google Analytics illegal? Here’s our take
The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…
Performance Max vs Smart Shopping: What to know
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
How to drive conversions with server-side tagging
Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…
A champion’s guide to Search Ads 360
Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…
Optimise your Google Shopping campaigns with profitability data
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…