Ecommerce strategy for Black Friday & holiday season 2022

Ecommerce • 11 Min read

In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe, inflation, recession and supply chain challenges. The unofficial “end” of the Covid-19 pandemic took a toll on online retailers as well, with consumers returning to…

Sophie Messner October 4, 2021

Hero image of PMax for retailers Q&A article

Google Shopping • 6 Min read

Performance Max for retail: Your questions answered by an expert

For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…

Michael Ryan August 25, 2022

Hero image Performance Max Campaigns Strategies

Google Shopping • 13 Min read

Performance Max campaigns: Successful strategies for online retail

Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…

Michael Ryan May 27, 2022

News • 5 Min read

We grow ecommerce together.

In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…

Sophie Messner April 7, 2022

Ecommerce • 6 Min read

NRF 2022: Retail’s Big Show

January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…

Ralph Mayr February 10, 2022

Analytics • 3 Min read

Is Google Analytics illegal? Here’s our take

The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…

Michael Gruber January 21, 2022

Ecommerce • 6 Min read

Performance Max vs Smart Shopping: What to know

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…

Christopher Rogl December 13, 2021

Analytics • 4 Min read

How to drive conversions with server-side tagging

Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…

Maximilian Leitner December 10, 2021

Google Ads • 4 Min read

A champion’s guide to Search Ads 360

Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…

Marina Meiertöns November 30, 2021

Google Shopping • 5 Min read

Optimise your Google Shopping campaigns with profitability data

Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…

Christopher Rogl November 17, 2021

Ecommerce • 3 Min read

Price intelligence: How our report detected a scammer

At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…

Ralph Mayr November 10, 2021