Blog | EN | smec - Smarter Ecommerce

Google Shopping with limited budgets: Three tips for managing your account

Limited budgets are always a constraint for sustainable growth in a Google Ads campaign, since it limits the number of auctions you can participate in and reduces your opportunities to get valuable traffic and potential new conversions. Now that we are approaching Black Friday and Christmas holidays it is important to review the status of our Google Shopping accounts to…

Oscar Linares November 12, 2019

Microsoft Advertising | News • 2 Min read

Microsoft Advertising Regional Partner Awards 2019 – Finalists Badge

smec nominated twice for Microsoft Advertising Regional Partner Awards 2019

With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…

Philipp Reiter November 12, 2019

Microsoft Advertising • 2 Min read

Bing Shopping ads displayed on the Bing search results page

Growth with Microsoft Advertising: Bing Shopping campaigns

A frequent problem that occurs with our customers who use Microsoft Advertising is that they want to generate more traffic but are not able to…

Lisa Zwischenberger November 5, 2019

Blog • 5 Min read

Killing good ideas for better ones: The 4 phases of innovation

One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…

Georg Hofstadler October 28, 2019

Ecommerce • 4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…

Irene Ehrengruber October 24, 2019

AdWords Automation • 3 Min read

3 tips for increasing the quality of your product feed

If you pick a software solution for automating your text ads (such as AdEngine), you may want to roll out high quality content as fast…

Christian Kolb October 21, 2019

Google Shopping • 7 Min read

A deeper look at Smart Shopping campaigns

Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…

Christopher Rogl October 15, 2019

Blog • 3 Min read

Challenge accepted: my first month @ smec

First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…

Sarah Hiesl October 7, 2019

News • 3 Min read

London calling: Why we chose fish and chips!

Here at smec, Viennese Schnitzel or fish and chips is not a case of either-or: We love eating both. While many companies consider leaving the…

Alexander Sollmann October 4, 2019

Blog • 4 Min read

How lean can Lean Innovation really be?

You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…

Georg Hofstadler September 30, 2019

AdWords Automation | Analytics • 3 Min read

How smec analyses your potential for the AdEngine

If you are a merchant searching for an automated text ad solution, then you should definitely have our AdEngine on your shortlist. However, every tool…

Christian Kolb September 9, 2019

Data Science | Ecommerce | Google Shopping • 7 Min read