Blog | EN | smec - Smarter Ecommerce

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance Indicators (KPIs), including Return on Advertising Spend (ROAS). But watch out - there are some common ROAS optimization pitfalls to be wary of. In this blog post we will discuss how to avoid them. Quick…

Katherine Munro June 30, 2020

Analytics | Google Shopping • 3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…

Florian Chval June 23, 2020

Ecommerce • 8 Min read

7 steps to mastering programmatic advertising in 2020

90% of digital ad spend in the UK is now programmatic. But, do you really know the in’s and out’s of programmatic success? With social…

Christoph Truppe June 15, 2020

Google Ads • 5 Min read

How to reboot your 2020 PPC strategy to match unfolding events

2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…

Viswanath Sankaran June 2, 2020

Ecommerce • 6 Min read

How social distancing changes ecommerce habits

We are now nearly two months into the COVID-19 lockdown and, while much is still unknown, we are seeing trends that may point to the…

Viswanath Sankaran May 25, 2020

Machine Learning • 5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…

Mark Haupt May 19, 2020

Ecommerce • 7 Min read

5 major COVID-19 ecommerce trends & how you can respond

The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models are being challenged and replaced, while those with strong online presence are…

Ali Saleh May 14, 2020

News • 2 Min read

Talking strategy: A new force for smec’s international consulting

A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…

Philipp Reiter May 13, 2020

News • 2 Min read

Corona crisis in online retail: Many industries were hit hard – and some even harder

Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…

Philipp Reiter May 7, 2020

Google Ads • 6 Min read

5 PPC tweaks to make right now — search patterns and social distancing

Faced with the ramifications of a pandemic, businesses need to change. UK retail sales are down about 4.3% compared with last year, supply chains are…

Sweta Shah May 6, 2020

Google Ads • 5 Min read

How to maintain a PPC presence with a reduced marketing budget

As the pandemic and its impact on the economy continue to unfold, one thing becomes clear — commerce is about to become more competitive than…

Oscar Linares April 29, 2020

Google Shopping • 7 Min read

9 best Google Shopping PPC automation tools for 2020

If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…

Mark Haupt April 24, 2020

Blog | EN | smec – Smarter Ecommerce