From Data to Triumph: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns

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Google Ads  •  3 Min read

In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become a popular choice for ecommerce advertisers due to their data-driven approach and ability to optimize bids across multiple platforms. In this blog post, we will…

Lenka Vuksanovic
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News  •  5 Min read

We grow ecommerce together.

In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…
Sophie Messner
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Ecommerce  •  6 Min read

NRF 2022: Retail’s Big Show

January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Ralph Mayr