Blog | EN | smec - Smarter Ecommerce

Responsive search ads vs. expanded text ads: What you need to know

Responsive search ads (RSAs) have become deeply ingrained into online marketing campaigns ever since Google introduced them in 2018. Up until then, expanded text ads (ETAs), which were rolled out in 2016, seemed to be reigning over Google Ads. However, since 18 February 2021, RSAs are the default ad type for Google search ads and ETAs are being pushed aside. …

Birgit Wimmer May 27, 2021

Data Science • 5 Min read

How pricing influences conversion rates: A case study

In a previous post, we discussed the importance of pricing and how pricing decisions directly impact retail businesses. Essentially, in the ecommerce era, customers have…

Florian Jungwirth May 6, 2021

Google Ads • 4 Min read

Google Ads script to shed light on impact of the search terms report changes

Google Ads script: How to illuminate the unknown of the search terms report update

Google’s changes to the search terms report (STR), which came into effect early September 2020, led to a wave of discussion. At that time, the…

Sarah Hiesl February 2, 2021

Ecommerce • 5 Min read

How pricing decisions impact retail businesses

Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…

Florian Jungwirth January 13, 2021

Google Ads • 5 Min read

Reboot your PPC strategy for 2021: what 2020 has taught us

2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…

Viswanath Sankaran December 29, 2020

Google Shopping • 7 Min read

9 best Google Shopping PPC automation tools for 2021

If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…

Mark Haupt December 22, 2020

Innovation • 6 Min read

Innovation leads to change – change leads to success

Reinventing innovation at smec and how constant change is the only way moving forward Those of you, who are familiar with our blog articles revolving…

Georg Hofstadler December 21, 2020

Analytics | Ecommerce | Google Shopping • 6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…

Michael Ryan December 15, 2020

Data Security • 4 Min read

Browser data protection in 2021 is complicated

Does your modern, 2021 browser respect privacy and therefore not reveal any personal information without your consent to unknown third-parties? The short – but still…

Christian Gorbach December 9, 2020

Analytics | Ecommerce • 3 Min read

Google Analytics 4: cross-channel measurement, privacy & more

Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…

Michael Gruber December 2, 2020

Ecommerce • 4 Min read

From test to best: Maximise your RoL

As we come into a critical sales period of the year, it is crucial to deliver and reach our business targets. However, if we only…

David Merrifield November 19, 2020

Microsoft Advertising • 5 Min read

Expand your reach with Microsoft Audience Network

Since 2018, the Microsoft Audience Network (MSAN) has been available in the U.S. and other English-speaking countries such as the UK, Canada, Australia & New…