With over seven years of experience in digital marketing, Irene Ehrengruber was a leading force at Smarter Ecommerce (smec), where she served as Teamlead Solution Engineering. Renowned for her deep performance marketing expertise in PPC & campaign optimization, Irene empowers online retailers to harness the full potential of SEA campaigns and other data-driven advertising strategies.

Her ability to translate complex data into clear, actionable insights is showcased in her well-regarded guides—such as "PMax in 2025: The Ultimate Campaign Optimization Guide"—which demystify advanced concepts and provide practical solutions for marketers. As a sought-after speaker and thought leader, Irene has shared her insights at industry events like OMR Festival and DMEXCO, inspiring peers to adopt innovative approaches that blend predictive analytics with strategic business intelligence.

Irene’s commitment to continuous learning and precision in her craft not only drives ecommerce success for her clients but also positions her as an influential voice in the rapidly evolving digital advertising landscape.