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smec – Smarter Ecommerce

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Irene Ehrengruber

    Ecommerce  •  4 Min read

    Black Friday FAQs – Prepping smartly for the holiday season

    Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…
    Irene Ehrengruber October 24, 2019
    Ecommerce | Google Ads | Google Shopping  •  3 Min read

    Black Friday in Europe: A Case Study

    For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
    Irene Ehrengruber November 30, 2018
    Ecommerce | Google Shopping  •  4 Min read

    Black Friday in Review: Gateway to Google Shopping’s High Season

    For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…
    Irene Ehrengruber December 21, 2017
    Ecommerce | Google Shopping  •  4 Min read

    Run More Effective Campaigns with Enhanced CPC

    Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
    Irene Ehrengruber September 6, 2017
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