Black Friday in Europe: A Case Study
For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
Irene Ehrengruber
Black Friday in Review: Gateway to Google Shopping’s High Season
For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…
Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…