Conversions
still on their way
Run-up weeks look weak because their sales land later.
Webinar
MMM is here. Turn marketing mix modeling into better decisions.
Five AI prompts that turn last season’s Google Ads exports into a Black Friday plan. One prompt every weekday, straight to your inbox.
Weekends off, 5 prompts in 5 emails. Unsubscribe anytime.
Most Black Friday plans get built on whatever the account shows this week. Your last season already holds better answers. They're just buried in reports nobody has time to
pull apart in October.
Run-up weeks look weak because their sales land later.
Shops you never worry about suddenly outrank you.
Nobody remembers which promotions carried last season.
Who fought me for Black Friday? See week-by-week rank charts of your Shopping competitors last season, and the week each one started to push.
How big is Black Friday, really? Get every metric next to a typical Friday: the scale to plan budget, bids & tracking around, and to set expectations with your boss.
When are my Black Friday numbers real? Learn how long conversions take to arrive in your account, and from which date this year you can trust each week’s numbers.
Which promotions carried my season? Understand which promotions owned each week, which carried results and which only peaked briefly.
Stay tuned for exclusive insights and tips in this bonus prompt, revealed at the last day of the course.
No data team needed. Each email walks you through it.
Each email tells you exactly which rows, metrics and date range to pull from Report Editor.
ChatGPT with Data Analysis, Claude, Gemini or Google Antigravity. Attach your CSV.
Charts, a short analysis and concrete next steps, rendered right in the chat.
Ask an AI tool:
“Analyse my Black Friday data” – You’ll get confident numbers it may have made up. These prompts are built differently.
The prompt makes the AI calculate from your file, and stops if it can’t run code.
Missing a column or the Black Friday week? You get the exact export recipe instead of a half-right report.
Thin weeks, partial weeks and outliers are flagged, not hidden.
The prompts show you what happened and when to trust your data. The decisions stay yours.
Yes. Five prompts, five emails, no catch.
Any tool that can run code on a file you upload: ChatGPT, Claude, Gemini or Google Antigravity. If your tool can’t run code, the prompt tells you and stops.
You upload aggregated performance reports — weekly or daily totals — not customer-level data. We recommend a paid plan of your AI tool, so your chats aren’t used for training. Nothing is sent to smec.
No. You export a table, paste the prompt, attach the file.
One per weekday, starting the day you sign up. Sign up on a Thursday and you’ll get prompts on Thursday, Friday, Monday, Tuesday and Wednesday. We want to make sure you are resting on the weekends ;)
From 16 November, new sign-ups get all five prompts in one email.
Five prompts, one per weekday. Prompt #1 lands in your inbox as soon as you sign up.