Pairing Products and Customers

Every single second since 2007

PPC Automation that works for you.

Smarter Ecommerce (smec) is a SaaS+ company committed to delivering propulsive, best-in-class software solutions custom-tailored to Google Ads (formerly Google AdWords). Our approach is to leverage the balance of machine and human brainpower in order to maximize KPI-driven results while minimizing tedious and iterative taskwork.

That means taking our software and injecting our veteran market perspective, which is informed by 10 years of Google API experience, rapid adaptation, and competent collaboration. Retailers recognize us as a strategic partner with proven execution and an exciting runway for our products.

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Meet our products

Developed for fully automated, inventory-driven search campaign management for large, complex Google Ads accounts, the AdEngine creates & adapts text ads, keywords, and ad extensions. Thanks to cyclical synchronisation with Google, your ads are always up to date. Customizable business rules ensure relevance for your customers and uniqueness on the search engine result page.

Learn more about AdEngine

For Google Shopping users who need to set the smartest bid on every item, Whoop!’s predictive algorithm enables you to set individual, KPI-targeted bids for your entire assortment—painlessly. Unlike other bid management tools, Whoop! offers a lightweight dashboard balanced by best-in-class modelling, custom strategies, and a deep specialization in Google Ads.

Discover what Whoop! can do

We’re here for you

Find out what smec can do for your business

smec for UK retailers