We grow
ecommerce
together.

Soon the first “smecies” are hired. Some of them are still a very vital part of smec’s success today: Like Christian Scharmüller (CCO), Peter Rietzler (VP Engineering) and Birgit Wimmer (Service Owner Search).

A huge milestone for every start-up: smec signs its very first client for AdEngine, our tool for data-driven search ad automation.

Our hard work and passion for technology and innovation come to fruition with AdEngine being nominated for the IT Innovation Award.

Another key moment for our company: With an ever-growing client base, smec is now profitable for the first time.

To complement our offers and services, Whoop! – our advanced bid management tool for Shopping Ads and the first of its kind worldwide – is released internationally.

smec enters a period of hypergrowth, with Whoop! quickly gaining international traction while we expand geographically (serving customers in 20 countries). We are proud to call 80+ “smecies” our employees. Another huge step: smec becomes Google Premier Partner!

A year with many milestones: To celebrate our 10 year anniversary we host our Great Day with 500 guests at our new office at Tabakfabrik Linz for the first time. Additionally, we take the leap and tackle the UK market. And: Whoop! wins the SEMY award.

Adding a product to the family: Our own comparison shopping site (smec Shopping) – now one of the largest CSS in Europe. Whoop! Wins another award: The Google Premier Partner Award for “Shopping Innovation”.

Hello, London! We officially open our office in London to facilitate our local business endeavours and support our clients even better.

Servus, Vienna! We add another office to our list and open our Vienna location. Meanwhile in Linz, we expand our current office to house even more talent: More than 120 employees are now part of smec.

We have a lot to celebrate: A move into the French market, the Microsoft Partner Award as “Retail Team of the Year” and shortlisted as Best Ecommerce Software at the SaaS awards. smec becomes GMP certified too and is a Great Place to Work, ranking in top 3 Austrian & top 50 European employers.

We grow ecommerce together. With our new brand positioning and offering we enter a new era in our company history and are ready to take on today’s ever-changing ecommerce challenges.

We did it again: Microsoft Retail Partner of the Year! Second time in a row we proved to be among the best partners for online retailers. On top, we made it to the finalist of Search Engine Land Awards in two categories: Best use of AI technology in SEM & Best Commerce Search Marketing Initiative (PPC).

smec is named the top-rated SEA tool on OMR Reviews – with 4.7 out of 5 stars, based on 69 verified reviews from our satisfied customers.

smec secures a finalist spot for the Google Ads Impact Award 2025 in the 'International Growth' category for our work with British client Shade Station.

We’ve broadened our offering with Marketing Mix Modeling, giving marketers a clearer view of what’s working across their channels and where to invest. Meanwhile, the smec Campaign Orchestrator has picked up finalist spots at the UK Search Awards, European Search Awards and The Drum Awards, as well as G2 High Performer status. A recognition of the work we’re doing to bring AI into paid media.