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We grow


in ecommerce




we’re active in


managed ad spend

Who we are

At Smarter Ecommerce, we have been helping online retailers get the best out of their Google & Microsoft Ads for over 16 years.

Our solution - a combination of intelligent software backed by expert services - is not just about optimizing ad spend: it’s about reshaping how online retailers align their paid search strategies with core business goals.

Our distinctive approach reflects the shift from manual campaign management to more strategic steering of ad platforms' algorithms, providing online retailers with the technology and insight they need to stay ahead in the competitive world of ecommerce advertising.

What we stand for


We strive for excellence in everything we do: Products, services and our professional expertise.


We enjoy working with people and data – passion is our fuel, fun the accelerator!


We are honest and show great respect towards clients, colleagues and everyone else.


We challenge existing solutions and invent genuinely new ones.

16 years of
ecommerce heritage

From humble beginnings as a two-person start-up, envisioning a tool for data-driven paid search automation, to an ecommerce solution provider with 115+ employees, one thing hasn’t changed: We are tech creators aiming to push the ecommerce industry forward, supporting our clients in reaching their
business goals.


After meeting during their studies in Linz and sharing a flat, the two ecommerce aficionados Jan Radanitsch and Christian Gorbach come up with an innovative idea for a tool to automate text ad management. And just like that, smec was founded.


Soon the first “smecies” are hired. Some of them are still a very vital part of smec’s success today: Like Christian Scharmüller (CCO), Peter Rietzler (VP Engineering) and Birgit Wimmer (Service Owner Search).


A huge milestone for every start-up: smec signs its very first client for AdEngine, our tool for data-driven search ad automation.


Our hard work and passion for technology and innovation come to fruition with AdEngine being nominated for the IT Innovation Award.


Another key moment for our company: With an ever-growing client base, smec is now profitable for the first time.


To complement our offers and services, Whoop! – our advanced bid management tool for Shopping Ads and the first of its kind worldwide – is released internationally.


smec enters a period of hypergrowth, with Whoop! quickly gaining international traction while we expand geographically (serving customers in 20 countries). We are proud to call 80+ “smecies” our employees. Another huge step: smec becomes Google Premier Partner!


A year with many milestones: To celebrate our 10 year anniversary we host our Great Day with 500 guests at our new office at Tabakfabrik Linz for the first time. Additionally, we take the leap and tackle the UK market. And: Whoop! wins the SEMY award.


Adding a product to the family: Our own comparison shopping site (smec Shopping) – now one of the largest CSS in Europe. Whoop! Wins another award: The Google Premier Partner Award for “Shopping Innovation”.


Hello, London! We officially open our office in London to facilitate our local business endeavours and support our clients even better.


Servus, Vienna! We add another office to our list and open our Vienna location. Meanwhile in Linz, we expand our current office to house even more talent: More than 120 employees are now part of smec.


We have a lot to celebrate: A move into the French market, the Microsoft Partner Award as “Retail Team of the Year” and shortlisted as Best Ecommerce Software at the SaaS awards. smec becomes GMP certified too and is a Great Place to Work, ranking in top 3 Austrian & top 50 European employers.


We grow ecommerce together. With our new brand positioning and offering we enter a new era in our company history and are ready to take on today’s ever-changing ecommerce challenges.


We did it again: Microsoft Retail Partner of the Year! Second time in a row we proved to be among the best partners for online retailers. On top, we made it to the finalist of Search Engine Land Awards in two categories: Best use of AI technology in SEM & Best Commerce Search Marketing Initiative (PPC).

smec offices

Explore our space and see where you might follow your professional passion at smec. Check out our offices in Linz, Vienna and London!



We foster an appreciative, family-friendly environment so that everybody feels welcome here. And we follow a shared desk philosophy, as it facilitates collaboration.


Mariahilfer Straße

Space for 25 passionate smecies in our freshly renovated office located in the heart of Austria’s capital city and one of the best Viennese business spots – right in the
7th district.


Kirby Street

In a co-working area we have our very own space. Here, our London smecies contribute to smec’s overall success – and there are plenty of culinary delights in close proximity!

Don’t just be different. Be smarter.

Your competitive advantage starts with the right partner.