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Growing Ecommerce

The online retail growth podcast

Feed your growth mindset

digital-momentum-the-retail-growth-podcast-with-mike-ryan - illustration Ecommerce is growing, so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

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New episodes

MAR 21, 2023

Forecasting for Ecommerce:
Guide to profitability

Welcome to Episode 6. of Growing Ecommerce. Today Mike is joined by Sam Tomlinson, of Warshawski, a boutique marketing agency in the US. Sam is also teaching at Johns Hopkins, University and Georgetown. Mike caught him while he was attending SMX Munich and discussed the conference briefly before diving into Sam's views on forecasting and emphasizes that forecasting is not out of reach. Then, we switch…

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MAR 7, 2023

AI in marketing:
BING vs. Google (The War of Search Engines), prompt engineering, and what are we doing wrong?

Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the prospect for marketers in an age of AI, an interesting…

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FEB 21, 2023

Ecommerce in the UK:
Performance Max, Microsoft Ads and Agency vs in-house.

Welcome to Episode 4. of Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the UK market, the increasing allure of Microsoft ads and…

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FEB 7, 2023

2022 ecommerce retro:
Consumer Confidence, Inflation and Google Ads funnel metrics.

Welcome to Episode 3. of Growing Ecommerce. Today, Mike looks back at ecommerce in 2022. He reviewed the data and prepared a market report for 2022. He first looks at macroeconomic data like consumer confidence and inflation and then talks about trends identified in channel data for Google Ads, Shopping and Performance Max in particular. The focus of the market report is on Germany, Netherlands, UK,…

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JAN 24, 2023

Building brand on data:
Amazon advertising for retailers.

Welcome to Episode 2. of Growing ecommerce. Today, we are joined by Scott Kennedy. He's a senior director at Franklin Sports where he's responsible for ecommerce analytics and tech capabilities. In the US, Franklin is synonymous with baseball and baseball for many is synonymous with stats. It is a numbers game, so it's only fitting that Franklin is a remarkably data driven organization and Scott is…

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JAN 10, 2023

Advertising 60 million products:
How to set and measure your paid advertising?

Welcome to Episode 33. of Growing ecommerce. Today, we are joined by Arend de Ruiter from bol.com, a dutch retailer and retail platform generating over €5 billion in annual revenue. Arend leads SEA measurement and data activation at this retail giant. We discuss what it's like to advertise 60 million products, how to approach segmentation in supersized accounts, and how to deploy automation in this…

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