Talks & Webinars

Inspiring, forward-looking, exciting - these were the voices on our Great Day "The Future of Ecommerce". Thought leaders such as futurologist Tristan Horx and former CEO of Amazon UK & ASOS Brian McBride joined us to look at future trends in online retail.

Ambitious retailers and smec experts discuss future-oriented, sustainable paid search management: Moving beyond revenue-based bidding and towards more mature metrics for optimisation, removing wrong assumptions that we base our strategies on, and setting our digital channels up for long term success.

Microsoft Advertising is a channel of increasing importance for online retailers. Knowing how it can support your growth goals can be a differentiating factor in the ever intensifying race for market share – especially considering the upcoming winter season is a revenue peak for many industries.

Shopping becomes increasingly competitive, while Google’s automation becomes increasingly widespread – and less controllable. In our OMR 2021 talk you'll get an advanced guide to aligning Shopping with your business objectives and learn best approaches to data integration and product scoring.

Benefit from exclusive insights from one of Eastern Europe’s top PPC players: marketplace giant eMAG. Grab the recordings of our Great Day Europe 2021 event and get valuable growth insights from eMAG’s Daniel Bercaru and learn all about major trends in Google Shopping from Mike Ryan from smec.

Benefit from exclusive insights from big players in the DACH region and learn more about the growth strategies from top-notch SEA experts like Max Daum from Peek & Cloppenburg and Sebastian Hirth from Zooplus. Get everything out of the recordings and presentations from the Great Day DACH 2021.

Find out what levers retail decision makers and digital marketers in the UK rely on in order to expand their market share. By watching the recording of our Great Day UK 2021 event you will gain valuable insights from experienced professionals such as Cas Paton from OnBuy.com and Sneha Stanway from Mountain Warehouse.

Looking at the right metrics is key to remaining at the top of the ecommerce game. Learn more about how to align Shopping with business objectives, best practices to data integration and competitive differentiation.

Google as a quasi-marketplace and major source of traffic to marketplaces shapes the dynamics of Google Shopping significantly – the channel is tough and competitive. Mike Ryan, Head of Retail Insights, delves deeper into what this means for retailers and marketplaces alike.

Mike Ryan analyzed year-to-date data for hundreds of Ads accounts and gives you a quick look into the past and especially a perspective on what might be next.

Ever wondered how to highlight the role of paid marketing in the grand scheme of things? And what about a proper framework for thinking through challenges in your company and driving growth in paid digital marketing?

Ever wondered how to expand your target group and target them more easily? Due to the current situation almost everybody is at home and website traffic has risen to new heights, so we want to show you how to make the most of it.

The coronavirus (COVID-19) hit our global society hard. If you are an online marketing manager or online retailer, what might this mean for you? Watch the recording and gain 20+ actionable tips to overcome your challenges.

Using query splits has become a popular tactic in the paid search industry over the past years. Gain valuable & actionable insights by downloading this recording. Learn more on how the approach is currently used and to what extent it could be used in the future.

More possibilities to optimize your bids thanks to a granular product structure? Gain more insights into campaign performance by using custom labels? Optimize CPC-bids of Shopping Ads via bid modifiers? Learn how to do it.