Grow faster. Grow further. Grow smarter.
Register for the Great for Ecommerce Growth event series tailored to your target market
Grow faster. Grow further. Grow smarter.
Register for the Great for Ecommerce Growth event series tailored to your target market

Talks & Webinars

Deep insights and practical tips by industry experts

Check out some of our best talks and webinars

Google Shopping and marketplaces: How to defend & expand market share

Google as a quasi-marketplace and major source of traffic to marketplaces shapes the dynamics of Google Shopping significantly – the channel is tough and competitive. Mike Ryan, Head of Retail Insights, delves deeper into what this means for retailers and marketplaces alike. He tackles questions such as:

  • Where is the platform strategy headed?
  • How can marketplaces use Google Shopping?
  • How to defend market share?
  • What is the role of Amazon and its auction power?
  • What are the implications for marketplaces and retailers?
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3 pillars for leveraging growth: automation, technology and people

Ever wondered how to highlight the role of paid marketing in the grand scheme of things? And what about a proper framework for thinking through challenges in your company and driving growth in paid digital marketing?

We got you covered:

In our webinar on 28 May 2020, David Merrifield, formerly VP of Performance Marketing at RS Components and now Strategic Consultant at smec, will provide you with plenty of valuable insights on how to answer the most important questions regarding this topic.

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Customer analysis and targeting in times of increased online traffic

Ever wondered how to expand your target group and target them more easily? Due to the current situation almost everybody is at home and website traffic has risen to new heights, so we want to show you how to make the most of it.

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Google Shopping & Coronavirus – new challenges and tips to overcome them

The coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis and shows its effects on our social life and worldwide economy. For all of us, the pace and impact of change will be intensely challenging. If you are an online marketing manager or online retailer, what might this mean for you?

In our next webinar on Friday April 9, Mike Ryan, Product Manager of Whoop! will give you a very honest strategic assessment of the months ahead. Not only will you get crucial insights, but also 20+ practical tips to help you overcome emerging challenges.

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Query Sculpting Webinar with Martin Röttgerding and Christopher Rogl

Using query splits has become a popular tactic in the paid search industry. It is used to set different bids for different types of search queries to split Shopping campaigns into three parts, and then sort the traffic using a combination of different negative keywords, campaign priorities, and bids. This Webinar provides you with valuable insights about the whole approach.

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Become A Google Shopping Ninja

In this talk you will learn:

  • How a granular product structure gives marketers more possibilities to optimize their bids
  • How reporting features and custom labels can be used to gain more insights about the campaign performance
  • How bid modifiers can help you to optimize CPC-bids of Shopping Ads in order to take your performance to the next level
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