Talks & Webinars

Deepen your knowledge with practical insights by industry experts

Check out some of our best talks and webinars

Peak season recommendations
for PMax

In our joint webinar with Google we deep dive into retail benchmarks, performance trends and special peak season strategies for PMax. Learn how to calculate smart seasonality adjustments, to reflect seasonal goals via campaign structure & more.

Performance Max: Master Google’s most disruptive technology

Performance Max requires online retailers to come up with strong strategies to guide campaigns with supportive data. More than ever before, it’s important to know exactly which data to use and how. Learn how to set up campaigns for success in our webinar.

Google Analytics: What to expect in future and how to prepare for it

Google Analytics 4 is due to replace Universal Analytics next year. That seems like a long time away, but given that Analytics is an integral & crucial part of many retailers’ reporting, the time to start preparing for the switch is NOW!

Google Ads & Online Retail: How to Adapt to 2022’s Major Changes

2022 is a year full of changes in the Google Ads universe: Performance Max Campaigns are due to replace Smart Shopping Campaigns and Responsive Search Ads (RSA) are taking over Expanded Text Ads. Learn how to adapt in our webinar.

How To Thrive in Ecommerce in 2022 and Beyond

Get a look into the “The Future of Ecommerce”: Thought leaders such as futurologist Tristan Horx and former CEO of Amazon UK & ASOS Brian McBride joined us on our Great Day to look at future trends in online retail.

Drive Sustainable Growth with Google Shopping and Search

Ambitious retailers and smec experts discuss future-oriented, sustainable paid search: Moving to more mature metrics for optimisation, removing wrong assumptions that strategies are based on, and setting digital channels up for long term success.

Webinar: Retail Best Practices for Growth with Microsoft

Google might be the big player, but Microsoft Advertising is a channel of increasing importance for online retailers. Knowing how it can support your growth goals can be a differentiating factor in the ever intensifying race for market share.

OMR 2021: How To Optimize Shopping Ads for Business Growth

Grow in an increasingly competitive environment: In our OMR 2021 talk you’ll get an advanced guide to aligning Google Shopping with your business objectives and learn the best approaches to data integration and product scoring.

Google Shopping Trends and Growth Insights from Top PPC Players

Grab the recordings of our Great Day Europe 2021 event and get valuable insights: Benefit from exclusive insights from marketplace giant eMAG and learn all about major Google Shopping trends from smec’s Mike Ryan.

Success with Advanced Campaign Structuring in Google Shopping

More possibilities to optimize your bids thanks to a granular product structure? Gain more insights into campaign performance by using custom labels? Optimise CPC bids of Shopping Ads via bid modifiers? Learn how to do it.

Facilitate Ecommerce Growth with
Performance Marketing

Find out what levers retail decision makers and digital marketers in the UK rely on in order to expand their market share. Gain valuable insights from experienced professionals such as Cas Paton from OnBuy.com.

Google Shopping: How to Defend & Expand Market Share

Google as a quasi-marketplace and major source of traffic to marketplaces shapes the dynamics of Google Shopping significantly. Mike Ryan, Head of Retail Insights, delves deeper into what this means for both retailers and marketplaces.

Beyond Click Metrics:
Google Shopping Meets Business Intelligence

Looking at the right metrics is key to remaining at the top of the ecommerce game. Learn more about how to align Shopping with business objectives, best practices for data integration and competitive differentiation.

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