Google as a quasi-marketplace and major source of traffic to marketplaces shapes the dynamics of Google Shopping significantly – the channel is tough and competitive. Mike Ryan, Head of Retail Insights, delves deeper into what this means for retailers and marketplaces alike. He tackles questions such as:
Mike Ryan, Product Manager Whoop!, has analyzed year-to-date data for hundreds of Ads accounts and wants to give you a quick look into the past, where we are now, and especially a perspective on what might be next. On 30 September at 3PM CET we will discuss the following in our webinar:
Ever wondered how to highlight the role of paid marketing in the grand scheme of things? And what about a proper framework for thinking through challenges in your company and driving growth in paid digital marketing?
We got you covered:
In our webinar on 28 May 2020, David Merrifield, formerly VP of Performance Marketing at RS Components and now Strategic Consultant at smec, will provide you with plenty of valuable insights on how to answer the most important questions regarding this topic.
Ever wondered how to expand your target group and target them more easily? Due to the current situation almost everybody is at home and website traffic has risen to new heights, so we want to show you how to make the most of it.
The coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis and shows its effects on our social life and worldwide economy. For all of us, the pace and impact of change will be intensely challenging. If you are an online marketing manager or online retailer, what might this mean for you?
In our next webinar on Friday April 9, Mike Ryan, Product Manager of Whoop! will give you a very honest strategic assessment of the months ahead. Not only will you get crucial insights, but also 20+ practical tips to help you overcome emerging challenges.
Using query splits has become a popular tactic in the paid search industry. It is used to set different bids for different types of search queries to split Shopping campaigns into three parts, and then sort the traffic using a combination of different negative keywords, campaign priorities, and bids. This Webinar provides you with valuable insights about the whole approach.
In this talk you will learn: