The CMO’s playbook to thriving in 2024 ecommerce
From global market dynamics to the latest in AI and consumer behavior, this playbook is a must for CMOs who aim to lead and succeed in 2024 ecommerce.
The webinar covers:
- over two dozen pairs of what’s in and what’s out, covering key areas of your business.
- a crash course on cookie deprecation and how this changes measurement.
- a look at the power struggle between Chinese and Western ecommerce. (hi Temu!)
- the impact of gen AI on creatives, feed-based ads, and a cambrian explosion of martech.
- behavorial trends around consumption in the age of fast fashion and even faster inflation.
You can access the webinar presentation in our exclusive Knowledge Hub here.
Head of Ecommerce Insights