Peak season recommendations for PMax

Trends & tactics: everything you need to shape your holiday PMax strategy

As this is the first holiday season with Google’s new campaign type, Performance Max, it’s more important than ever to know how to shape your advertising strategy.

Watch the recording above where Google’s Susannah Yulei Liu and smec’s Mike Ryan talk about Performance Max optimisation strategies and peak recommendations. The webinar covers:

  • Retail benchmarks and performance trends that affect your ecommerce performance.
  • Search behaviour development, seasonal and regional performance trends, and benchmarks that you can use to assess your PPC performance in a post-pandemic world.
  • Seasonality effects in Performance Max and which optimisation strategies there are overall for Google’s trending new campaign type.

You can access the webinar presentation in our exclusive Knowledge Hub here.


Speaker photo

Mike Ryan

Portfolio Strategist
Smarter Ecommerce

Speaker photo

Susannah Liu

Global Product Lead

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