Beyond Click Metrics

Google Shopping Meets Business Intelligence

At the SMX Advanced Europe 2021, Mike Ryan, Head of Retail Insights at Smarter Ecommerce GmbH, explored the topic of Google Shopping meeting business intelligence. He looked at four key pressures in performance marketing, alignment of campaigns with business objectives, data implementation methods as well as goal frameworks and use cases.

By watching this video you’ll learn more about:

  • Advanced tactics to align Shopping with business objectives
  • Best practice approaches to data integration and product scoring.
  • Proven actions for increasing competitive differentiation and achieving healthy growth.

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