Google Shopping becomes increasingly competitive, while Google’s automation technology becomes increasingly widespread – and less controllable. Brands & retailers who are stuck in the middle will suffer death by a thousand cuts (or ad clicks).
In this session on 19 May 2021 you’ll get an advanced guide to aligning Google Shopping with your business objectives, ranging from profitable customer acquisition, market share gains or price & inventory optimization. This includes the best approaches to data integration and product scoring, plus sophisticated profit measurement concepts.
You’ll leave this session with proven actions for increasing competitive differentiation and achieving healthy growth, plus project recommendations that extend far beyond Shopping. A “must-attend” for all decision makers in the ecommerce industry.