Ambitious retailers and smec experts discuss future-oriented, sustainable paid search management: Moving beyond revenue-based bidding and towards more mature metrics for optimisation, removing wrong assumptions that we base our strategies on, and setting our digital channels up for long term success.
Interview with Andrea Rocca from RS Components
Demystifying Shopping: Uncover buying patterns & optimise for profit
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce
How data, automation & cross-channel thinking can leverage your growth goals
Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce