How Shopping & Search can drive sustainable ecommerce growth
Ambitious retailers and smec experts discuss future-oriented, sustainable paid search management: Moving beyond revenue-based bidding and towards more mature metrics for optimisation, removing wrong assumptions that we base our strategies on, and setting our digital channels up for long term success.
Interview with Andrea Rocca from RS Components
Demystifying Shopping: Uncover buying patterns & optimise for profit
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce
How data, automation & cross-channel thinking can leverage your growth goals
Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce
Peak season recommendations for PMax
In our joint webinar with Google we deep dive into retail benchmarks, performance trends and special peak season strategies for PMax.
Performance Max requires online retailers to come up with strong strategies to guide campaigns with supportive data. More than ever before, it’s important to know exactly which data to use and how. Learn how to set up campaigns for success in our webinar.