How Shopping & Search can drive sustainable ecommerce growth
Ambitious retailers and smec experts discuss future-oriented, sustainable paid search management: Moving beyond revenue-based bidding and towards more mature metrics for optimisation, removing wrong assumptions that we base our strategies on, and setting our digital channels up for long term success.
Interview with Andrea Rocca from RS Components
Demystifying Shopping: Uncover buying patterns & optimise for profit
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce
How data, automation & cross-channel thinking can leverage your growth goals
Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce
Get ready for the future of Analytics
Google Analytics 4 is due to replace Universal Analytics next year. That seems like a long time away, but given that Analytics is an integral & crucial part of many retailers’ reporting, the time to start preparing for the switch is NOW!
Google Ads & Online Retail: How to Adapt to 2022’s Major Changes
2022 is a year full of changes in the Google Ads universe: Performance Max Campaigns are due to replace Smart Shopping Campaigns and Responsive Search Ads (RSA) are taking over Expanded Text Ads. Learn how to adapt in our webinar.