Ecommerce is still growing continuously despite undergoing severe changes in recent years. Entry barriers for new online retailers are low, but pressure from increasing competition is at an all-time high, even for pure players who’ve been in the game for years. Changing consumer demands and unexpected – and unprecedented – political and social events are adding fuel to the fire.
To prevail as an online retailer under these circumstances means to recognise and evaluate trends and invest early in the right technologies to drive sustainable growth. Early adopters will have a clear advantage because one thing is for sure: the future of ecommerce has already begun.
Keynote: Changing the game: megatrends & ecommerce
Tristan Horx (an author, podcast host, futurist at zukunftsInstitut) talks about megatrends and their impact on ecommerce
Keynote: Evolve or die - The future of ecommerce
Brian McBride — Former chairman of ASOS & CEO of Amazon UK
Peak season recommendations for PMax
In our joint webinar with Google we deep dive into retail benchmarks, performance trends and special peak season strategies for PMax.
Performance Max requires online retailers to come up with strong strategies to guide campaigns with supportive data. More than ever before, it’s important to know exactly which data to use and how. Learn how to set up campaigns for success in our webinar.