Everything you need to know to master Google’s most disruptive technology
One thing is non-negotiable: Performance Max requires online retailers to come up with strong strategies to guide your campaigns with supportive data. More than ever before, you need to know exactly which data you can use and how.
In our webinar on July 14, Google Shopping expert & podcast host Mike Ryan shared exclusive insights into our approach to PMax, including best practices we’ve implemented together with our retail clients.
Implications of PMax for online retailers
Our Enhanced Pmax approach – advanced optimisation for online retailers
Learnings & outlook
This webinar is for you if:
You make strategic decisions regarding (online) marketing campaigns
You manage online marketing channels, especially Google Shopping
You are in charge of (online) marketing budget at an online retailer or brand
For our German speaking audience, we provide a recording in German with Christian Scharmüller (Chief Client Officer at smec):
For our French speaking audience, we provide a recording in French with Cedric Stucki (General Manager France at smec):
Get ready for the future of Analytics
Google Analytics 4 is due to replace Universal Analytics next year. That seems like a long time away, but given that Analytics is an integral & crucial part of many retailers’ reporting, the time to start preparing for the switch is NOW!
Google Ads & Online Retail: How to Adapt to 2022’s Major Changes
2022 is a year full of changes in the Google Ads universe: Performance Max Campaigns are due to replace Smart Shopping Campaigns and Responsive Search Ads (RSA) are taking over Expanded Text Ads. Learn how to adapt in our webinar.