To exploit the maximum potential of Google Shopping, you have to know which strategies generate the best results. This talk focuses on power of advanced campaign structuring with Query Sculpting. Additionally, we show you how to use custom labels for advanced insights of your Google Shopping campaign.
You will learn:
- How a granular product structure gives marketers more possibilities to optimize their bids
- How reporting features and custom labels can be used to gain more insights about the campaign performance
- How bid modifiers can help you to optimize CPC-bids of Shopping Ads in order to take your performance to the next level