Google Ads Automation Blog

Responsive search ads vs. expanded text ads: What you need to know

Responsive search ads (RSAs) have become deeply ingrained into online marketing campaigns ever since Google introduced them in 2018. Up until then, expanded text ads (ETAs), which were rolled out in 2016, seemed to be reigning over Google Ads. However, since 18 February 2021, RSAs are the default ad type for Google search ads and ETAs are being pushed aside. …

Birgit Wimmer May 27, 2021

Ecommerce | Google Ads Automation | Google Shopping • 5 Min read

Stay focused on these three long-term PPC automation results

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…

Mark Haupt April 14, 2020

Google Ads Automation • 4 Min read

Boosting your Search performance with Keyword Sourcing is brilliant

Life isn’t easy – especially if you are a SEA marketer maintaining Search accounts on a daily basis. Of course, Google Shopping gets all the hype, all…

Christian Kolb January 13, 2020

Ecommerce • 4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…

Irene Ehrengruber October 24, 2019

Google Ads Automation • 3 Min read

3 tips for increasing the quality of your product feed

If you pick a software solution for automating your text ads (such as AdEngine), you may want to roll out high quality content as fast…

Christian Kolb October 21, 2019

Analytics | Google Ads Automation • 3 Min read

How smec analyses your potential for the AdEngine

If you are a merchant searching for an automated text ad solution, then you should definitely have our AdEngine on your shortlist. However, every tool…

Christian Kolb September 9, 2019

Google Ads Automation • 4 Min read

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…

Michaela Scharrer June 18, 2019

Google Ads Automation • 3 Min read

“Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation

As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…

Karin Schallauer June 6, 2019

Google Shopping | Machine Learning • 3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…

Michaela Scharrer October 3, 2018

Ecommerce | Google Ads | Google Shopping • 3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…

Christopher Rogl September 18, 2018

Analytics | Ecommerce | Google Ads Automation • 2 Min read

Tag Manager: Custom Tag Firing Schedule

Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…

Jürgen Eppinger August 29, 2018

Google Shopping | Machine Learning | News • 2 Min read

Google Marketing Live 2018 – Age of Assistance

At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…