Responsive search ads vs. expanded text ads: What you need to know
Responsive search ads (RSAs) have become deeply ingrained into online marketing campaigns ever since Google introduced them in 2018. Up until then, expanded text ads…
Birgit Wimmer
Google Weekly Ads
Google is testing a new advertising concept in germany, called Google Weekly Ads. This form of advertising is particularly interesting for stationary businesses. It is…
How To Structure Text Ad Campaigns?
It will certainly pay off to invest a lot of time into planning your text ad campaign and to think about the goals the…
