Machine Learning Blog

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Machine Learning • 5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…

Mark Haupt May 19, 2020

Google Shopping • 3 Min read

Smart Shopping placements: insights into a black box?

Smart Shopping is a seemingly omnipresent topic in the PPC world these days and there’s been quite a few ongoing discussions related to the campaign…

Stefan Stopper July 11, 2019

Ecommerce • 5 Min read

SportsDeal: With Search Ad Automation and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …

Karin Schallauer February 8, 2019

Google Shopping • 3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…

Michaela Scharrer October 3, 2018

Ecommerce • 3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…

Karin Schallauer May 24, 2018

Data Science • 3 Min read

Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters

We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…

Karin Schallauer March 6, 2017

Data Science • 2 Min read

Open Source Machine Learning from Google

We at "Whoop!" use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range…