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Machine Learning

Data Science | Ecommerce | Google Shopping | Machine Learning  •  4 Min read

Testing the solution: AI-based bidding goes live in Google Shopping

In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about…
Katherine Munro October 20, 2020
Data Science | Ecommerce | Innovation | Machine Learning  •  6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Katherine Munro October 1, 2020
Machine Learning  •  5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
Mark Haupt May 19, 2020
Google Shopping | Machine Learning  •  3 Min read

Smart Shopping placements: insights into a black box?

Smart Shopping is a seemingly omnipresent topic in the PPC world these days and there’s been quite a few ongoing discussions related to the campaign…
Stefan Stopper July 11, 2019
Ecommerce | Google Shopping | Machine Learning  •  5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology.           …
Karin Schallauer February 8, 2019
Google Ads | Google Ads Automation | Machine Learning  •  4 Min read

Responsive search ads and expanded text ads: differences & recommendations

Everyone knows Google likes to test new ad formats or change existing ones. In 2016, for example, they introduced expanded text ads; this year, they…
Thomas Kalischko December 18, 2018
Google Shopping | Machine Learning  •  3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
Michaela Scharrer October 3, 2018
Google Shopping | Machine Learning | News  •  2 Min read

Google Marketing Live 2018 – Age of Assistance

At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
Thomas Kalischko July 12, 2018
Ecommerce | Google Shopping | Machine Learning  •  3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
Karin Schallauer May 24, 2018
Ecommerce | Google Shopping | Machine Learning  •  3 Min read

Google Shopping Optimization: +176% Conversions for Chal-Tec

About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…
Karin Schallauer April 3, 2018
Google Ads Automation | Google Shopping | Machine Learning  •  3 Min read

Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?

One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…
Michael Ryan November 15, 2017
Data Science | Ecommerce | Google Ads | Google Shopping | Machine Learning  •  3 Min read

Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters

We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
Karin Schallauer March 6, 2017

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