Michaela Scharrer, Author at smec Blog

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…

Michaela Scharrer June 18, 2019

Google Shopping | Machine Learning • 3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…

Michaela Scharrer October 3, 2018

Google Ads Automation | News • 4 Min read

Great Day Recap: Martin Röttgerding – Ad Customizers

Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…

Michaela Scharrer November 30, 2017

Google Ads Automation • 3 Min read

Great Day Recap: Evan Waters – Laying the Groundwork for PPC Automation

Evan Waters, Director of Growth & Marketing at Naspers, one of the world’s largest global internet and entertainment group technology investors, delivered an equally enlightening…

Michaela Scharrer November 2, 2017

Google Shopping | News • < 1

Live-Webinar: 5 Next Level Google Shopping Strategies

Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even…

Michaela Scharrer August 21, 2015

Google Shopping • 3 Min read

Using Shopping Ads Insights For Other Marketing Channels Or: How To Let The Market Do Your Keyword Research For You

What do keywords have to do with Google Shopping? Admittedly, at first sight, not a whole lot, although according to Kirk Williams’ (@PPCKirk) 2015 wishlist, keyword…

Michaela Scharrer June 30, 2015

Google Shopping • 2 Min read

Important Update: Google Shopping Feed Specification and Product Taxonomy

Google just announced some updates to their Shopping Feed Specifications and Product Taxonomy. Basically, requirements will become tighter and more detailed, aiming to further streamline product data feeds. (more…)

Michaela Scharrer June 10, 2015

Google Shopping | News • 3 Min read

SMX London – Recap

You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…

Michaela Scharrer May 20, 2015