Michaela Scharrer, Author at smec Blog

Articles by Michaela Scharrer

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…

Michaela Scharrer June 18, 2019

Google Shopping • 3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…

Michaela Scharrer October 3, 2018

Google Ads Automation • 4 Min read

Great Day Recap: Martin Röttgerding – Ad Customizers

Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…

Michaela Scharrer November 30, 2017

Google Shopping • < 1

Live-Webinar: 5 Next Level Google Shopping Strategies

Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even…

Michaela Scharrer August 21, 2015

Google Shopping • 3 Min read

SMX London – Recap

You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…

Michaela Scharrer May 20, 2015