Ecommerce Expo London recap: AI, machine learning and more
Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
Michaela Scharrer
Great Day Recap: Martin Röttgerding – Ad Customizers
Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…
Great Day Recap: Evan Waters – Laying the Groundwork for PPC Automation
Evan Waters, Director of Growth & Marketing at Naspers, one of the world’s largest global internet and entertainment group technology investors, delivered an equally enlightening…
Live-Webinar: 5 Next Level Google Shopping Strategies
Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even…
Using Shopping Ads Insights For Other Marketing Channels Or: How To Let The Market Do Your Keyword Research For You
What do keywords have to do with Google Shopping? Admittedly, at first sight, not a whole lot, although according to Kirk Williams’ (@PPCKirk) 2015 wishlist, keyword…
Important Update: Google Shopping Feed Specification and Product Taxonomy
Google just announced some updates to their Shopping Feed Specifications and Product Taxonomy. Basically, requirements will become tighter and more detailed, aiming to further streamline product data feeds. (more…)
SMX London – Recap
You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…