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Performance Max Campaigns – One campaign type to rule them all?

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMC) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign type and is going to replace both Local Campaigns as well as Smart Shopping Campaigns some time next year. In particular, PMC will allow advertisers to automatically serve ads on YouTube, Search, Discover, Gmail, Maps as…