Google Shopping Blog | EN | smec

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance Indicators (KPIs), including Return on Advertising Spend (ROAS). But watch out - there are some common ROAS optimization pitfalls to be wary of. In this blog post we will discuss how to avoid them. Quick…

Katherine Munro June 30, 2020

Analytics | Google Shopping • 3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…

Florian Chval June 23, 2020

Google Shopping • 7 Min read

9 best Google Shopping PPC automation tools for 2020

If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…

Mark Haupt April 24, 2020

Ecommerce | Google Shopping • 4 Min read

Whoop! UI - ABS filter options sale price & price range

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…

Michael Ryan April 22, 2020

Ecommerce | Google Ads Automation | Google Shopping • 5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…

Mark Haupt April 14, 2020

Analytics | Google Shopping • 6 Min read

4 new ways to explore your Shopping data in Whoop!

Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…

Michael Ryan April 2, 2020

Ecommerce | Google Shopping • 3 Min read

ABS bulk export/import: manage your ABS rules more efficiently

Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…

Michael Ryan March 3, 2020

Google Shopping • 3 Min read

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…

Michael Ryan November 26, 2019

Google Shopping | News • 5 Min read

Enhanced ABS just in time for the holiday season – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Michael Ryan November 20, 2019

Google Shopping • 4 Min read

Google Shopping with limited budgets: Three tips for managing your account

Limited budgets are always a constraint for sustainable growth in a Google Ads campaign, since it limits the number of auctions you can participate in…

Oscar Linares November 12, 2019

Ecommerce • 4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…

Irene Ehrengruber October 24, 2019

Google Shopping • 7 Min read

A deeper look at Smart Shopping campaigns

Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…

Christopher Rogl October 15, 2019

Blog | EN | smec – Smarter Ecommerce