Google Shopping Blog

Performance Max Campaigns – One campaign type to rule them all?

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMC) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign type and is going to replace both Local Campaigns as well as Smart Shopping Campaigns some time next year. In particular, PMC will allow advertisers to automatically serve ads on YouTube, Search, Discover, Gmail, Maps as…

Christopher Rogl December 10, 2021

Google Shopping • 4 Min read

Optimizing your Shopping ads for profit can be a good alternative to ROAS

How to use profitability data in your Google Shopping campaigns

Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…

Christopher Rogl November 17, 2021

Google Shopping • 8 Min read

Google Shopping title optimisation best practices: Does Google follow its own rules?

Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…

Katherine Munro July 15, 2021

Google Shopping • 7 Min read

9 best Google Shopping PPC automation tools for 2021

If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…

Mark Haupt December 22, 2020

Analytics | Ecommerce | Google Shopping • 6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…

Michael Ryan December 15, 2020

Data Science | Ecommerce | Google Shopping | Machine Learning • 4 Min read

Testing the solution: AI-based bidding goes live in Google Shopping

In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about…

Katherine Munro October 20, 2020

Data Science | Ecommerce | Innovation | Machine Learning • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Ecommerce | Google Ads | Google Shopping • 7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…

Michael Ryan September 10, 2020

Google Shopping • 6 Min read

What ‘free product listings’ mean for the future of Google Shopping campaigns

On April 21st, Google announced that it was going to bring free listings in the Google Shopping Tab. Originally, these listings wouldn’t be included among…

Ali Saleh July 16, 2020

Analytics | Google Shopping • 5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…

Katherine Munro June 30, 2020

Analytics | Google Shopping • 3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…

Florian Chval June 23, 2020

Ecommerce | Google Shopping • 4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…

Michael Ryan April 22, 2020