Google Shopping Blog

Google Shopping • 13 Min read

Performance Max campaigns: Successful strategies for online retail

Smart Shopping campaigns will automatically be upgraded to Performance Max until September 2022. Standard Shopping campaigns will remain available for the time being. Performance Max…

Michael Ryan May 27, 2022

Ecommerce • 6 Min read

Performance Max vs Smart Shopping: What to know

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…

Christopher Rogl December 13, 2021

Google Shopping • 5 Min read

Optimise your Google Shopping campaigns with profitability data

Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…

Christopher Rogl November 17, 2021

Google Shopping • 8 Min read

Google Shopping title optimisation best practices: Does Google follow its own rules?

Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…

Katherine Munro July 15, 2021

Google Shopping • 7 Min read

9 best Google Shopping PPC automation tools for 2021

If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…

Mark Haupt December 22, 2020

Analytics • 6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…

Michael Ryan December 15, 2020

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Ecommerce • 7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…

Michael Ryan September 10, 2020

Google Shopping • 6 Min read

What ‘free product listings’ mean for the future of Google Shopping campaigns

On April 21st, Google announced that it was going to bring free listings in the Google Shopping Tab. Originally, these listings wouldn’t be included among…

Ali Saleh July 16, 2020

Analytics • 5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…

Katherine Munro June 30, 2020

Google Shopping

Performance Max campaigns: Successful strategies for online retail

Performance Max vs Smart Shopping: What to know

Optimise your Google Shopping campaigns with profitability data

Google Shopping title optimisation best practices: Does Google follow its own rules?

9 best Google Shopping PPC automation tools for 2021

2020 Black Friday performance report for Google Shopping

Designing the solution: AI-based, item-level bidding automation in Google Shopping

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

What ‘free product listings’ mean for the future of Google Shopping campaigns

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

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