Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…
As Performance Max campaigns gain prominence in 2024, this article specifically addresses Standard Shopping campaigns. For those interested in learning more about Performance Max, we…
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
On April 21st, Google announced that it was going to bring free listings in the Google Shopping Tab. Originally, these listings wouldn’t be included among…
Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…